Analysis
A degree in Communication and Media Studies from Adams State sits right at Colorado's median for earnings, with similar programs across the state producing first-year salaries around $37,000. That figure, however, masks a reality about communications careers: while some graduates land corporate communications or digital media roles that pay substantially more—like the nearly $50,000 salaries coming from Colorado State Global—many entry-level positions in traditional media or nonprofit sectors start significantly lower.
The estimated $23,500 in debt translates to a monthly loan payment around $260 over ten years, manageable on a $37,000 salary but tight enough that a lower starting wage would create real strain. With over a third of Adams State students qualifying for Pell grants, many families are banking on these programs to open doors that justify both the debt load and four years of foregone income. Communications degrees do this inconsistently—the field rewards hustle, geography, and specific skills like video production or data analytics more than the credential itself.
The real question is whether Adams State's rural location in Alamosa limits access to the internships and entry-level opportunities that separate Communications grads who launch careers from those who struggle. If your student thrives in smaller settings and plans to relocate to Denver or another metro area after graduation, the investment holds up. If they're hoping the degree alone will open doors locally, peer program outcomes suggest tempered expectations are wise.
Where Adams State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Compare to Similar Programs in Colorado
Communication and Media Studies bachelors's programs at peer institutions in Colorado (13 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $9,776 | $37,066* | — | $23,500* | — | |
| $8,400 | $49,436* | $59,821 | $32,010* | 0.65 | |
| $16,430 | $39,738* | $56,211 | $17,500* | 0.44 | |
| $10,017 | $39,662* | $47,203 | $27,000* | 0.68 | |
| $12,896 | $38,731* | $45,258 | $24,647* | 0.64 | |
| $39,266 | $37,129* | $36,746 | $26,000* | 0.70 | |
| National Median | — | $34,959* | — | $25,000* | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Adams State University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 10 similar programs in CO. Actual outcomes may vary.