Public Relations, Advertising, and Applied Communication at Adams State University
Bachelor's Degree
adams.eduAnalysis
Adams State's communications program sits in a tight market where Colorado's four bachelor's programs show wide variation—from Metropolitan State's $32,601 to CU Boulder's $42,218 in first-year earnings. Based on comparable programs nationally, graduates here can expect around $39,794 their first year with roughly $23,342 in debt. That 0.59 debt ratio suggests a manageable burden if those estimates hold, requiring just over seven months of gross income to cover the full debt load.
The challenge is Colorado's own benchmark: peer programs statewide typically produce $37,410 in first-year earnings with slightly higher debt at $25,154. Adams State's estimated profile appears competitive within its state, though it's worth noting that 35% of students here receive Pell grants, suggesting many families are working with limited financial cushion. Communications roles often cluster in urban areas like Denver, which could mean relocating from rural Alamosa to access higher-paying opportunities.
Without actual reported outcomes from Adams State's graduates, you're essentially betting that this program performs like the typical communications bachelor's nationwide. If your student is already drawn to southwestern Colorado or has strong ties to the region, that's one thing. But if they're choosing Adams State primarily for price or proximity without career connections in place, recognize you're making that choice with peer program data as your guide—not verified outcomes from this specific institution.
Where Adams State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Colorado
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Colorado (4 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $9,776 | $39,794* | — | $23,342* | — | |
| $16,430 | $42,218* | — | $19,433* | 0.46 | |
| $10,780 | $32,601* | $32,175 | $30,875* | 0.95 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Adams State University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 183 similar programs. Actual outcomes may vary.