Analysis
American University's Communication and Media Studies program shows a striking earnings trajectory that distinguishes it from typical communications degrees. While graduates start at $37K—below the DC median of $40K and ranking only 40th percentile locally—their earnings jump 74% to $64K by year four. That's nearly double the national median and suggests graduates are successfully navigating into DC's stronger media, advocacy, and communications markets after gaining initial experience.
The starting salary warrants attention, though. In a city where George Washington's similar program launches graduates at $51K, American's communications students begin considerably behind their DC peers despite attending a selective university (1392 SAT average). The $22,611 debt load is manageable—lower than the national median and representing just seven months of first-year earnings—but that initial income gap matters in an expensive city like Washington.
The decisive question is whether your child can weather those first few years on an entry-level salary in DC. If they're committed to communications work in the capital and willing to live frugally or get family support early on, the four-year earnings data suggests the degree opens doors to well-paying positions. But families banking on immediate post-graduation income to justify the investment should look closely at that $37K starting point.
Where American University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How American University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| American University | $36,980 | $64,488 | +74% |
| Cornell University | $62,182 | $80,616 | +30% |
| University of Pennsylvania | $53,022 | $77,464 | +46% |
| George Washington University | $50,552 | $65,477 | +30% |
| The Catholic University of America | $43,259 | $62,150 | +44% |
Compare to Similar Programs in District of Columbia
Communication and Media Studies bachelors's programs at peer institutions in District of Columbia (7 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $56,543 | $36,980 | $64,488 | $22,611 | 0.61 | |
| $64,990 | $50,552 | $65,477 | $25,000 | 0.49 | |
| $55,834 | $43,259 | $62,150 | $27,000 | 0.62 | |
| $18,382 | $25,747 | — | $25,000 | 0.97 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At American University, approximately 13% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 30 graduates with reported earnings and 35 graduates with debt data. Small samples may not be representative.