Median Earnings (1yr)
$36,980
61st percentile
40th percentile in District of Columbia
Median Debt
$22,611
10% below national median

Analysis

American University's Communication and Media Studies program shows a striking earnings trajectory that distinguishes it from typical communications degrees. While graduates start at $37K—below the DC median of $40K and ranking only 40th percentile locally—their earnings jump 74% to $64K by year four. That's nearly double the national median and suggests graduates are successfully navigating into DC's stronger media, advocacy, and communications markets after gaining initial experience.

The starting salary warrants attention, though. In a city where George Washington's similar program launches graduates at $51K, American's communications students begin considerably behind their DC peers despite attending a selective university (1392 SAT average). The $22,611 debt load is manageable—lower than the national median and representing just seven months of first-year earnings—but that initial income gap matters in an expensive city like Washington.

The decisive question is whether your child can weather those first few years on an entry-level salary in DC. If they're committed to communications work in the capital and willing to live frugally or get family support early on, the four-year earnings data suggests the degree opens doors to well-paying positions. But families banking on immediate post-graduation income to justify the investment should look closely at that $37K starting point.

Where American University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How American University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
American University$36,980$64,488+74%
Cornell University$62,182$80,616+30%
University of Pennsylvania$53,022$77,464+46%
George Washington University$50,552$65,477+30%
The Catholic University of America$43,259$62,150+44%

Compare to Similar Programs in District of Columbia

Communication and Media Studies bachelors's programs at peer institutions in District of Columbia (7 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
American UniversityWashington$56,543$36,980$64,488$22,6110.61
George Washington UniversityWashington$64,990$50,552$65,477$25,0000.49
The Catholic University of AmericaWashington$55,834$43,259$62,150$27,0000.62
Gallaudet UniversityWashington$18,382$25,747$25,0000.97
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At American University, approximately 13% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 30 graduates with reported earnings and 35 graduates with debt data. Small samples may not be representative.