Analysis
Appalachian State's journalism program starts graduates at $27,116—well below both the state median of $30,610 and the national figure of $34,515. That 14th percentile national ranking is tough to overlook. However, the 39% earnings jump to $37,704 by year four tells a different story, suggesting graduates who stick with journalism find their footing after a sluggish start. With manageable debt of $21,000 (notably lower than the national median of $24,250), the initial financial strain isn't crushing, though that first year will likely require careful budgeting or supplemental income.
Within North Carolina, this program sits right at the middle of the pack—40th percentile—which matters if your child plans to stay in-state. Elon's journalism program produces higher starting salaries, but at what's likely a significantly higher cost of attendance. The moderate sample size here suggests reasonably consistent outcomes rather than a few outliers skewing the data.
The takeaway: This program works for students committed to journalism as a career path and prepared for lean early years. By year four, graduates are earning competitively for the field, and the debt burden won't follow them around for decades. Just make sure your child understands they're choosing passion over immediate financial payoff—those first couple years will require either family support, roommates, or a side hustle.
Where Appalachian State University Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Earnings Distribution
How Appalachian State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Appalachian State University | $27,116 | $37,704 | +39% |
| George Washington University | $52,015 | $66,907 | +29% |
| Northwestern University | $50,426 | $63,740 | +26% |
| Syracuse University | $40,757 | $62,752 | +54% |
| Elon University | $34,105 | $52,310 | +53% |
Compare to Similar Programs in North Carolina
Journalism bachelors's programs at peer institutions in North Carolina (11 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $7,541 | $27,116 | $37,704 | $21,000 | 0.77 | |
| $44,536 | $34,105 | $52,310 | $19,875 | 0.58 | |
| National Median | — | $34,515 | — | $24,250 | 0.70 |
Career Paths
Occupations commonly associated with journalism graduates
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Film and Video Editors
News Analysts, Reporters, and Journalists
Photographers
Broadcast Announcers and Radio Disc Jockeys
Proofreaders and Copy Markers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Appalachian State University, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 46 graduates with reported earnings and 40 graduates with debt data. Small samples may not be representative.