Radio, Television, and Digital Communication at Appalachian State University
Bachelor's Degree
Analysis
The four-year earnings trajectory tells the real story here: while Appalachian State's media program starts graduates at just $23,532—well below the national median of nearly $30,000—salaries jump to $42,066 by year four. That 79% growth rate suggests graduates are breaking into better positions as they build portfolios and industry connections, though it means lean early years are part of the deal.
Within North Carolina, this program sits at the 60th percentile despite matching the state median exactly, indicating considerable variation among the state's eight programs. The contrast with Elon ($33,894 starting) shows what premium private programs command, but Appalachian State's graduates ultimately surpass that mark by year four. The $23,250 debt load is manageable relative to four-year earnings, though that first-year debt-to-earnings ratio of 0.99 means new graduates will likely need roommates or family support while they establish themselves professionally.
The key question is whether your student can weather those initial low-earning years. Media careers often require unpaid internships and entry-level positions before graduates land better roles. If they're willing to hustle through that period—and you can provide some financial cushion—the trajectory looks promising. But students expecting immediate financial independence after graduation should look elsewhere.
Where Appalachian State University Stands
Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Appalachian State University graduates compare to all programs nationally
Appalachian State University graduates earn $24k, placing them in the 12th percentile of all radio, television, and digital communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in North Carolina
Radio, Television, and Digital Communication bachelors's programs at peer institutions in North Carolina (8 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Appalachian State University | $23,532 | $42,066 | $23,250 | 0.99 |
| Elon University | $33,894 | — | $22,196 | 0.65 |
| Western Carolina University | $19,125 | $32,097 | $25,000 | 1.31 |
| National Median | $29,976 | — | $24,250 | 0.81 |
Other Radio, Television, and Digital Communication Programs in North Carolina
Compare tuition, earnings, and debt across North Carolina schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Elon University Elon | $44,536 | $33,894 | $22,196 |
| Western Carolina University Cullowhee | $4,532 | $19,125 | $25,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Appalachian State University, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 65 graduates with reported earnings and 64 graduates with debt data. Small samples may not be representative.