Est. Earnings (1yr)
$41,494
Est. from national median (14 programs)
Est. Median Debt
$23,250
Est. from national median (9 programs)

Analysis

A debt load of $23,250 against first-year earnings around $41,500 suggests business communication graduates from peer programs start with a manageable burden—about half a year's salary. Since Augustana is South Dakota's only four-year institution offering this degree, direct state comparisons aren't possible, but similar programs nationally produce these median outcomes, giving parents a baseline for expectations.

The 0.56 debt-to-earnings ratio falls within reasonable territory, though business communications typically doesn't command the premium that finance or accounting degrees might. First-year earnings in the low $40,000s are modest but workable, especially in South Dakota where cost of living runs below national averages. The challenge is that this field doesn't always deliver dramatic salary growth early in careers—corporate communications roles often require building experience before compensation rises significantly.

For parents weighing this investment, the estimated numbers suggest a viable path forward rather than a red flag. The debt is containable, and the earning potential aligns with what similar programs produce. The real question is whether your student is genuinely drawn to communications work and understands the typical career trajectory, since this isn't a field where entry-level salaries tell the whole story. If they're interested in corporate communications specifically—not just business in general—the financial picture from comparable programs suggests reasonable terms for making that bet.

Where Augustana University Stands

Earnings vs. debt across all business/corporate communications bachelors's programs nationally

Compare to Similar Programs Nationally

Business/Corporate Communications bachelors's programs at top institutions nationally

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Augustana UniversitySioux Falls$39,190$41,494*—$23,250*—
Bentley UniversityWaltham$58,150$57,141*$74,655$25,000*0.44
Aquinas CollegeGrand Rapids$38,520$49,378*$51,589$23,250*0.47
CUNY Bernard M Baruch CollegeNew York$7,464$47,880*$62,502$12,125*0.25
Walsh UniversityNorth Canton$34,595$46,213*$53,616$30,619*0.66
University of HoustonHouston$9,711$45,997*$58,198$24,567*0.53
National Median—$41,494*—$23,250*0.56
* Estimated from similar programs

Career Paths

Occupations commonly associated with business/corporate communications graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Proofreaders and Copy Markers

Read transcript or proof type setup to detect and mark for correction any grammatical, typographical, or compositional errors. Excludes workers whose primary duty is editing copy. Includes proofreaders of braille.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Augustana University, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 14 similar programs. Actual outcomes may vary.