Analysis
A debt load of $23,250 against first-year earnings around $41,500 suggests business communication graduates from peer programs start with a manageable burden—about half a year's salary. Since Augustana is South Dakota's only four-year institution offering this degree, direct state comparisons aren't possible, but similar programs nationally produce these median outcomes, giving parents a baseline for expectations.
The 0.56 debt-to-earnings ratio falls within reasonable territory, though business communications typically doesn't command the premium that finance or accounting degrees might. First-year earnings in the low $40,000s are modest but workable, especially in South Dakota where cost of living runs below national averages. The challenge is that this field doesn't always deliver dramatic salary growth early in careers—corporate communications roles often require building experience before compensation rises significantly.
For parents weighing this investment, the estimated numbers suggest a viable path forward rather than a red flag. The debt is containable, and the earning potential aligns with what similar programs produce. The real question is whether your student is genuinely drawn to communications work and understands the typical career trajectory, since this isn't a field where entry-level salaries tell the whole story. If they're interested in corporate communications specifically—not just business in general—the financial picture from comparable programs suggests reasonable terms for making that bet.
Where Augustana University Stands
Earnings vs. debt across all business/corporate communications bachelors's programs nationally
Compare to Similar Programs Nationally
Business/Corporate Communications bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $39,190 | $41,494* | — | $23,250* | — | |
| $58,150 | $57,141* | $74,655 | $25,000* | 0.44 | |
| $38,520 | $49,378* | $51,589 | $23,250* | 0.47 | |
| $7,464 | $47,880* | $62,502 | $12,125* | 0.25 | |
| $34,595 | $46,213* | $53,616 | $30,619* | 0.66 | |
| $9,711 | $45,997* | $58,198 | $24,567* | 0.53 | |
| National Median | — | $41,494* | — | $23,250* | 0.56 |
Career Paths
Occupations commonly associated with business/corporate communications graduates
Public Relations Managers
Fundraising Managers
Technical Writers
Business Teachers, Postsecondary
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
Proofreaders and Copy Markers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Augustana University, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 14 similar programs. Actual outcomes may vary.