Analysis
Something unusual is happening with Baker College's graphic communications program. First-year graduates earn an impressive $74,387—nearly triple the national median and the highest among Michigan's eight programs. With debt of just $32,714, that initial outlook seems outstanding. But by year four, median earnings crater to $40,598, a 45% decline that flips the value equation. This dramatic swing suggests either graduates are taking high-paying temporary positions that don't lead to stable careers, or we're seeing statistical noise from an extremely small sample size.
That small sample warning matters here. With fewer than 30 graduates tracked, one or two outliers—perhaps a grad who landed an exceptional first job before switching careers, or someone who took time off for further education—can wildly skew the numbers. The pattern doesn't match what we typically see in creative fields, where earnings usually grow or at least stabilize as professionals build portfolios and client relationships.
For an anxious parent, this data is too unstable to guide a decision. The program appears to rank at the top of Michigan schools initially, but without understanding why earnings drop so sharply, you can't assess whether your child would follow that trajectory. If seriously considering this program, you'd need to speak directly with recent alumni and career services to understand what's actually happening to graduates in years 2-4. The numbers alone raise more questions than they answer.
Where Baker College Stands
Earnings vs. debt across all graphic communications bachelors's programs nationally
Earnings Distribution
How Baker College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Baker College | $74,387 | $40,598 | -45% |
| Brigham Young University | $38,725 | $74,650 | +93% |
| Eastern Michigan University | $22,795 | $45,559 | +100% |
| Ferris State University | $30,059 | $41,149 | +37% |
| College for Creative Studies | $20,720 | $40,979 | +98% |
Compare to Similar Programs in Michigan
Graphic Communications bachelors's programs at peer institutions in Michigan (8 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,810 | $74,387 | $40,598 | $32,714 | 0.44 | |
| $13,630 | $30,059 | $41,149 | $27,000 | 0.90 | |
| $15,510 | $22,795 | $45,559 | $27,047 | 1.19 | |
| $51,355 | $20,720 | $40,979 | $27,000 | 1.30 | |
| National Median | — | $25,330 | — | $27,000 | 1.07 |
Career Paths
Occupations commonly associated with graphic communications graduates
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Baker College, approximately 38% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.