Analysis
The earnings trajectory here demands attention: while similar Florida communication programs suggest first-year earnings around $34,720, this program's **reported** four-year figure drops to $23,937. That's a concerning backward slide when most careers show growth over time, and it falls well below both state and national medians for the field. With an estimated $26,000 in debt based on comparable programs at Bethune-Cookman, your child would be starting their career earning roughly $10,000 less annually than typical Florida communication graduates.
The institutional profile provides important context. With a 100% admission rate and 77% of students receiving Pell grants, Bethune-Cookman serves a population that often faces systemic barriers to career advancement. The much lower four-year earnings could reflect those challenges rather than program quality alone. However, when Florida's top communication programs produce graduates earning $40,000-$47,000, there's a substantial gap that matters for loan repayment.
The practical reality: even using the more optimistic first-year estimate, the debt-to-earnings ratio of 0.75 is manageable but leaves little margin for error. If earnings follow the reported four-year trajectory, that ratio becomes far more problematic. Before committing, your family should understand specifically what career outcomes Bethune-Cookman's recent communication graduates have achieved and whether there are support systems in place to help students navigate from classroom to career. The numbers suggest this program carries meaningful financial risk compared to alternatives in Florida.
Where Bethune-Cookman University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Bethune-Cookman University | โ | $23,937 | โ |
| The University of Tampa | $32,804 | $50,794 | +55% |
| Rollins College | $36,285 | $48,937 | +35% |
| Florida International University | $36,424 | $48,868 | +34% |
| DeVry University-Florida | $47,622 | $47,238 | -1% |
Compare to Similar Programs in Florida
Communication and Media Studies bachelors's programs at peer institutions in Florida (36 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $14,794 | $34,720* | $23,937 | $26,000* | โ | |
| $17,488 | $47,622* | $47,238 | $56,858* | 1.19 | |
| $2,878 | $43,508* | โ | โ* | โ | |
| $6,118 | $39,342* | $45,772 | $19,258* | 0.49 | |
| $6,368 | $37,021* | $38,915 | $21,854* | 0.59 | |
| $6,389 | $36,842* | $44,654 | $17,345* | 0.47 | |
| National Median | โ | $34,959* | โ | $25,000* | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Bethune-Cookman University, approximately 77% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 17 similar programs in FL. Actual outcomes may vary.