Est. Earnings (1yr)
$34,720
Est. from FL median (17 programs)
Est. Median Debt
$26,000
Est. from FL median (7 programs)

Analysis

The earnings trajectory here demands attention: while similar Florida communication programs suggest first-year earnings around $34,720, this program's **reported** four-year figure drops to $23,937. That's a concerning backward slide when most careers show growth over time, and it falls well below both state and national medians for the field. With an estimated $26,000 in debt based on comparable programs at Bethune-Cookman, your child would be starting their career earning roughly $10,000 less annually than typical Florida communication graduates.

The institutional profile provides important context. With a 100% admission rate and 77% of students receiving Pell grants, Bethune-Cookman serves a population that often faces systemic barriers to career advancement. The much lower four-year earnings could reflect those challenges rather than program quality alone. However, when Florida's top communication programs produce graduates earning $40,000-$47,000, there's a substantial gap that matters for loan repayment.

The practical reality: even using the more optimistic first-year estimate, the debt-to-earnings ratio of 0.75 is manageable but leaves little margin for error. If earnings follow the reported four-year trajectory, that ratio becomes far more problematic. Before committing, your family should understand specifically what career outcomes Bethune-Cookman's recent communication graduates have achieved and whether there are support systems in place to help students navigate from classroom to career. The numbers suggest this program carries meaningful financial risk compared to alternatives in Florida.

Where Bethune-Cookman University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Bethune-Cookman Universityโ€”$23,937โ€”
The University of Tampa$32,804$50,794+55%
Rollins College$36,285$48,937+35%
Florida International University$36,424$48,868+34%
DeVry University-Florida$47,622$47,238-1%

Compare to Similar Programs in Florida

Communication and Media Studies bachelors's programs at peer institutions in Florida (36 total in state)

Scroll to see more โ†’

SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Bethune-Cookman UniversityDaytona Beach$14,794$34,720*$23,937$26,000*โ€”
DeVry University-FloridaOrlando$17,488$47,622*$47,238$56,858*1.19
Florida State College at JacksonvilleJacksonville$2,878$43,508*โ€”โ€”*โ€”
Florida Gulf Coast UniversityFort Myers$6,118$39,342*$45,772$19,258*0.49
University of Central FloridaOrlando$6,368$37,021*$38,915$21,854*0.59
University of North FloridaJacksonville$6,389$36,842*$44,654$17,345*0.47
National Medianโ€”$34,959*โ€”$25,000*0.72
* Estimated from similar programs

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Bethune-Cookman University, approximately 77% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 17 similar programs in FL. Actual outcomes may vary.