Analysis
Looking at comparable Communication and Media Studies programs in Illinois, the typical graduate carries about $24,000 in debt while earning roughly $36,000 in their first yearβputting this estimated debt load at two-thirds of annual income. That's a manageable starting point, though the earnings figure lands right at the state median, meaning Bradley's program appears to perform neither better nor worse than the typical communications degree in Illinois.
The challenge becomes clearer when you see what the top-performing programs achieve. Northwestern graduates earn $52,000 first-year (admittedly an outlier given its selectivity), but even mid-tier Illinois schools like Lake Forest and Elmhurst place graduates in the $41,000-$43,000 range. If Bradley's actual outcomes mirror the state median it was estimated from, your student would be starting roughly $5,000-$7,000 behind peers from these comparable private institutions. In a field where early networking and market connections often determine trajectory, that initial gap matters.
The debt burden itself isn't alarmingβit's actually slightly below the national median for this major. But paired with middle-of-the-pack earnings in a career field known for slow initial salary growth, you're looking at several years of careful budgeting ahead. Before committing, try to get actual placement data from Bradley's career services about where recent communications graduates land and what they earn. The difference between an estimate based on peer schools and this program's real outcomes could significantly change the value calculation.
Where Bradley University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Compare to Similar Programs in Illinois
Communication and Media Studies bachelors's programs at peer institutions in Illinois (45 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $39,680 | $35,991* | β | $24,131* | β | |
| $65,997 | $52,210* | $77,066 | $18,112* | 0.35 | |
| $17,488 | $47,622* | $47,238 | $56,858* | 1.19 | |
| $54,202 | $42,835* | $55,601 | $27,000* | 0.63 | |
| $41,628 | $41,423* | β | β* | β | |
| $49,834 | $40,806* | $52,732 | $26,375* | 0.65 | |
| National Median | β | $34,959* | β | $25,000* | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Bradley University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 26 similar programs in IL. Actual outcomes may vary.