Analysis
Bradley's graphic communications program stands out for one striking feature: graduates nearly double their income in just three years, jumping from $25,000 to nearly $49,000. That 95% earnings growth suggests graduates start in entry-level positions but gain valuable skills that translate to significantly better opportunities quickly. At $27,000 in debt—below the national median for this field—students face a manageable starting point even if that first year feels tight financially.
Within Illinois, this program ranks solidly above the state median (60th percentile), outperforming DePaul's program considerably and staying competitive with Columbia College Chicago. The debt load is slightly higher than the state average but not dramatically so, and the strong year-four earnings compensate for any initial strain. The career trajectory matters more here than the starting salary.
The real question is whether your child can weather that challenging first year or two. If they have financial support during the early career phase—or if Bradley's location in lower-cost Peoria helps stretch those initial earnings—this program offers a legitimate path to middle-class income by year four. The data suggests employers increasingly value whatever skills Bradley's graduates develop, making this a reasonable investment for students specifically interested in this field and prepared for a slower start.
Where Bradley University Stands
Earnings vs. debt across all graphic communications bachelors's programs nationally
Earnings Distribution
How Bradley University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Bradley University | $24,941 | $48,515 | +95% |
| Brigham Young University | $38,725 | $74,650 | +93% |
| Rochester Institute of Technology | $32,044 | $73,091 | +128% |
| Columbia College Chicago | $26,309 | $56,600 | +115% |
| DePaul University | $19,178 | $41,537 | +117% |
Compare to Similar Programs in Illinois
Graphic Communications bachelors's programs at peer institutions in Illinois (8 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $39,680 | $24,941 | $48,515 | $27,000 | 1.08 | |
| $32,520 | $26,309 | $56,600 | $25,000 | 0.95 | |
| $44,460 | $19,178 | $41,537 | $25,864 | 1.35 | |
| National Median | — | $25,330 | — | $27,000 | 1.07 |
Career Paths
Occupations commonly associated with graphic communications graduates
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Bradley University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.