Business, Management, Marketing, at Brigham Young University-Idaho
Bachelor's Degree
Analysis
BYU-Idaho's business program delivers something unusual: graduates enter the workforce at competitive salaries—$54,631 their first year, matching the Idaho median and beating the national average by 8%—but then see their earnings drop sharply to $44,109 by year four. This 19% decline is the program's defining characteristic and deserves serious consideration. While graduates start with minimal debt burden ($16,933, well below the national median of $26,000), the erosion in earning power suggests graduates may be taking entry-level positions that don't lead to advancement, or the program may not be developing the specialized skills that drive mid-career salary growth in business fields.
The low debt figure is genuinely advantageous, especially given the school's 97% admission rate and strong LDS church subsidies that keep costs down for members. With a debt-to-earnings ratio of just 0.31, graduates can manage their loans comfortably in those first years. However, parents should focus on what happens after: as earnings decline while peers at other schools see growth, the initial affordability advantage becomes less compelling.
The practical question is whether your child plans to stay in Idaho's limited job market or pursue opportunities elsewhere. If they're targeting corporate management roles or competitive business positions, this program's trajectory suggests they may need additional credentials or experience to advance. The low debt creates flexibility for grad school or career pivoting, but shouldn't obscure the fundamental pattern of declining earnings.
Where Brigham Young University-Idaho Stands
Earnings vs. debt across all business, management, marketing, bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Brigham Young University-Idaho graduates compare to all programs nationally
Brigham Young University-Idaho graduates earn $55k, placing them in the 60th percentile of all business, management, marketing, bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Idaho
Business, Management, Marketing, bachelors's programs at peer institutions in Idaho (2 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Brigham Young University-Idaho | $54,631 | $44,109 | $16,933 | 0.31 |
| National Median | $50,740 | — | $26,000 | 0.51 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Brigham Young University-Idaho, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 59 graduates with reported earnings and 44 graduates with debt data. Small samples may not be representative.