2026 ROI Award Winner
Median Earnings (1yr)
$51,436
95th percentile
Median Debt
$11,975
51% below national median

Analysis

BYU's communications program outearns 95% of similar programs nationwide—an extraordinary result for a field that typically struggles with low starting salaries. While graduates here earn $51,436 in their first year, the national median for PR and advertising programs sits at just $39,794. That's a $12,000 advantage right out of the gate. The debt burden of under $12,000 makes this one of the most favorable debt-to-earnings scenarios you'll find in communications anywhere in the country.

The Utah context adds an interesting wrinkle: at the 60th percentile statewide, this program performs solidly but not spectacularly against local competition. With only three schools offering this major in Utah, however, that ranking matters less than the fundamental economics. The 0.23 debt-to-earnings ratio means graduates owe just three months of their starting salary—a manageable load that gives them financial flexibility early in their careers. Earnings continue climbing to $58,056 by year four, showing steady career progression rather than the plateau many communications graduates experience.

For families concerned about the notorious debt-to-earnings problems plaguing communications degrees, BYU offers a rare exception. The combination of strong institutional support, low tuition costs (reflected in that minimal debt load), and graduates who command premium salaries makes this program a standout investment in a field often criticized for poor returns.

Where Brigham Young University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How Brigham Young University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Brigham Young University$51,436$58,056+13%
University of San Francisco$37,856$86,425+128%
American University$50,026$75,287+50%
Syracuse University$54,934$71,592+30%
Utah State University$32,741$53,112+62%

Compare to Similar Programs in Utah

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Utah (3 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Brigham Young UniversityProvo$6,496$51,436$58,056$11,9750.23
Utah State UniversityLogan$9,228$32,741$53,112
National Median$39,794$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Brigham Young University, approximately 32% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 229 graduates with reported earnings and 107 graduates with debt data. Small samples may not be representative.