Public Relations, Advertising, and Applied Communication at Brigham Young University
Bachelor's Degree
byu.eduAnalysis
BYU's communications program outearns 95% of similar programs nationwide—an extraordinary result for a field that typically struggles with low starting salaries. While graduates here earn $51,436 in their first year, the national median for PR and advertising programs sits at just $39,794. That's a $12,000 advantage right out of the gate. The debt burden of under $12,000 makes this one of the most favorable debt-to-earnings scenarios you'll find in communications anywhere in the country.
The Utah context adds an interesting wrinkle: at the 60th percentile statewide, this program performs solidly but not spectacularly against local competition. With only three schools offering this major in Utah, however, that ranking matters less than the fundamental economics. The 0.23 debt-to-earnings ratio means graduates owe just three months of their starting salary—a manageable load that gives them financial flexibility early in their careers. Earnings continue climbing to $58,056 by year four, showing steady career progression rather than the plateau many communications graduates experience.
For families concerned about the notorious debt-to-earnings problems plaguing communications degrees, BYU offers a rare exception. The combination of strong institutional support, low tuition costs (reflected in that minimal debt load), and graduates who command premium salaries makes this program a standout investment in a field often criticized for poor returns.
Where Brigham Young University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Brigham Young University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Brigham Young University | $51,436 | $58,056 | +13% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| Syracuse University | $54,934 | $71,592 | +30% |
| Utah State University | $32,741 | $53,112 | +62% |
Compare to Similar Programs in Utah
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Utah (3 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $6,496 | $51,436 | $58,056 | $11,975 | 0.23 | |
| $9,228 | $32,741 | $53,112 | — | — | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Brigham Young University, approximately 32% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 229 graduates with reported earnings and 107 graduates with debt data. Small samples may not be representative.