Journalism at California Polytechnic State University-San Luis Obispo
Bachelor's Degree
Analysis
Cal Poly San Luis Obispo's journalism program outperforms virtually every other option in California and across the country—it ranks in the 95th percentile in both categories. While journalism typically struggles with low starting salaries (the national median is just $34,515), graduates here earn $48,637 in their first year, surpassing even prestigious private universities like USC and Pepperdine. That $17,000 premium over the California median adds up quickly, and with debt of only $19,333, the program delivers a debt-to-earnings ratio of 0.40—meaning graduates can realistically pay off loans within two years if they prioritize it.
The 12% earnings growth to $54,626 by year four isn't spectacular, but it's solid progression in a field known for modest pay scales. What makes this particularly compelling is Cal Poly's 30% admission rate and relatively affordable in-state tuition, offering journalism students an outcome that typically requires paying private school prices elsewhere. The moderate sample size suggests some caution, but the data is clear enough to draw confident conclusions.
For parents worried about the financial viability of a journalism degree—a valid concern given national numbers—this program breaks the mold. Your child gets strong earning potential without the financial burden that typically accompanies media careers, making it one of the few journalism programs where the investment pencils out cleanly.
Where California Polytechnic State University-San Luis Obispo Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How California Polytechnic State University-San Luis Obispo graduates compare to all programs nationally
California Polytechnic State University-San Luis Obispo graduates earn $49k, placing them in the 95th percentile of all journalism bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in California
Journalism bachelors's programs at peer institutions in California (26 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| California Polytechnic State University-San Luis Obispo | $48,637 | $54,626 | $19,333 | 0.40 |
| University of Southern California | $44,651 | $59,071 | $16,250 | 0.36 |
| Pepperdine University | $42,536 | $45,717 | — | — |
| Biola University | $41,997 | $40,172 | $27,000 | 0.64 |
| Chapman University | $41,645 | $60,210 | $22,500 | 0.54 |
| California State University-Chico | $35,668 | $42,869 | $18,750 | 0.53 |
| National Median | $34,515 | — | $24,250 | 0.70 |
Other Journalism Programs in California
Compare tuition, earnings, and debt across California schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Southern California Los Angeles | $68,237 | $44,651 | $16,250 |
| Pepperdine University Malibu | $66,742 | $42,536 | — |
| Biola University La Mirada | $46,704 | $41,997 | $27,000 |
| Chapman University Orange | $62,784 | $41,645 | $22,500 |
| California State University-Chico Chico | $8,064 | $35,668 | $18,750 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At California Polytechnic State University-San Luis Obispo, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 69 graduates with reported earnings and 60 graduates with debt data. Small samples may not be representative.