Public Relations, Advertising, and Applied Communication at Carroll College
Bachelor's Degree
carroll.eduAnalysis
Carroll College's communications program faces a challenging debt equation, with an estimated $25,832 borrowed to enter a field where similar programs nationally suggest first-year earnings around $39,794. That 0.65 debt-to-earnings ratio isn't catastrophic, but it means graduates may carry debt totaling roughly eight months of gross income—a meaningful burden when building a career in PR or advertising, fields not known for generous entry-level salaries.
The debt figure stands out particularly in Montana context. Montana State University Billings reports similar earnings for this major but considerably lower median debt of $17,653. That $8,000 difference matters when you're earning under $40,000 annually. Carroll's private college model appears to come with a premium that may not translate into higher starting salaries for communications graduates, who face a competitive job market whether they're in Montana or relocating to larger markets.
For families willing to invest in Carroll's small-campus experience and reputation, this program won't derail their child's financial future—the debt burden is manageable over time. But parents should press hard on financial aid packages and consider whether the additional borrowing delivers enough value beyond what Montana's public option offers. If your student needs to minimize debt to maintain flexibility in choosing early-career opportunities (including lower-paid nonprofit or startup roles), the public alternative deserves serious consideration.
Where Carroll College Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Montana
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Montana (2 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $40,352 | $39,794* | — | $25,832* | — | |
| $6,706 | $39,666* | — | $17,653* | 0.45 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Carroll College, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 183 similar programs. Actual outcomes may vary.