Public Relations, Advertising, and Applied Communication at Central Washington University
Bachelor's Degree
cwu.eduAnalysis
Central Washington's communications program delivers something uncommon: strong upward momentum that transforms modest starting salaries into solid mid-career earnings. Graduates begin at $40,976—just above the national median but trailing Washington's state average by nearly $2,000. Here's what matters: by year four, earnings jump to $54,237, a 32% increase that outpaces typical career progression in this field. That growth trajectory suggests graduates are developing marketable skills that employers increasingly value.
The debt picture reinforces the accessibility angle. At $23,342, borrowing matches the state median and sits below the national average, creating a manageable debt-to-earnings ratio of 0.57. For a school serving a substantial population of first-generation college students (31% receive Pell grants), that balance matters. The program ranks 40th percentile within Washington for starting salaries, putting it squarely in the middle of the state's seven programs—not elite, but competitive with Gonzaga and well-positioned for students who need affordable access.
The tradeoff is straightforward: you're choosing growth potential over immediate prestige. While Washington State and Northwest University place graduates into higher-paying first jobs, Central Washington's trajectory narrows that gap considerably by year four. For families prioritizing reasonable debt and strong employment outcomes over brand names, this represents solid value—particularly if your student is open to building their career through progression rather than starting at the top.
Where Central Washington University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Central Washington University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Central Washington University | $40,976 | $54,237 | +32% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| Gonzaga University | $39,013 | $62,725 | +61% |
| Northwest University | $45,209 | $50,582 | +12% |
Compare to Similar Programs in Washington
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Washington (7 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,192 | $40,976 | $54,237 | $23,342 | 0.57 | |
| $12,997 | $45,820 | — | $20,500 | 0.45 | |
| $36,035 | $45,209 | $50,582 | — | — | |
| $53,500 | $39,013 | $62,725 | $26,000 | 0.67 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Central Washington University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 45 graduates with reported earnings and 42 graduates with debt data. Small samples may not be representative.