Analysis
Baruch's Communication and Media Studies program delivers something increasingly rare: genuinely affordable education. With just under $8,000 in typical debt—exceptional for both New York and nationally—graduates face minimal financial burden even with modest starting salaries around $36,000. That's roughly $200 in monthly debt payments versus over $600 for graduates from programs carrying the state's typical $25,000 debt load.
The earnings picture sits solidly in the middle of the pack. While $36,367 is above both state and national medians for this major, it's nowhere near what Cornell or Fordham grads earn. But here's the crucial difference: those programs typically saddle students with 3-4 times more debt. For the 55% of Baruch students on Pell grants—often first-generation college students—graduating with minimal debt creates real financial flexibility to take internships, build a portfolio, or weather the uncertain early years that media careers often require.
The value proposition here is straightforward: you get a respectable CUNY education with very little financial risk. Your child won't graduate among the highest earners in communications, but they also won't spend their twenties buried under debt payments. For families watching costs carefully, that tradeoff—especially at a school admitting students with 1310 average SATs—makes practical sense. The low debt isn't hiding a predatory program; it's reflecting CUNY's public mission.
Where CUNY Bernard M Baruch College Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How CUNY Bernard M Baruch College graduates compare to all programs nationally
Compare to Similar Programs in New York
Communication and Media Studies bachelors's programs at peer institutions in New York (79 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $7,464 | $36,367 | — | $7,892 | 0.22 | |
| $66,014 | $62,182 | $80,616 | $14,418 | 0.23 | |
| $7,410 | $57,782 | — | $14,125 | 0.24 | |
| $63,268 | $50,750 | $52,131 | $27,000 | 0.53 | |
| $61,992 | $46,405 | $62,162 | $25,700 | 0.55 | |
| $50,850 | $44,016 | $59,580 | $26,000 | 0.59 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At CUNY Bernard M Baruch College, approximately 55% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 72 graduates with reported earnings and 44 graduates with debt data. Small samples may not be representative.