Analysis
ETSU's Communication and Media Studies program sits right at Tennessee's median for earnings, but that's actually a warning signβthe state's median is far below the national benchmark. Starting at $27,380, graduates earn about $7,500 less than the typical communications major nationwide, placing this program in just the 12th percentile nationally. The comparison to top Tennessee programs is stark: Belmont and UT-Knoxville graduates earn roughly $14,000 more in their first year.
The 23% earnings growth over four years brings graduates to $33,614, which helps close the gap somewhat, and the $23,250 debt load is manageable at an 0.85 ratio to first-year earnings. However, even after four years, these graduates still trail the national first-year average. For an 87% admission rate school serving many Pell-eligible students, this represents an accessible but economically limited path into communications work.
The practical reality: if your child can get into UT-Knoxville or Belmont, those programs offer substantially better earnings outcomes in the same field. If ETSU is the most affordable option due to in-state tuition and location, understand that this degree leads to entry-level communications work that pays below national standards, though the debt burden won't be crushing. Consider whether that career ceiling aligns with your child's financial goals and whether they're willing to potentially relocate for better opportunities post-graduation.
Where East Tennessee State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How East Tennessee State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| East Tennessee State University | $27,380 | $33,614 | +23% |
| Belmont University | $41,889 | $56,043 | +34% |
| The University of Tennessee-Knoxville | $41,258 | $48,099 | +17% |
| The University of Tennessee-Chattanooga | $33,082 | $45,448 | +37% |
| Austin Peay State University | $25,643 | $39,844 | +55% |
Compare to Similar Programs in Tennessee
Communication and Media Studies bachelors's programs at peer institutions in Tennessee (25 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,950 | $27,380 | $33,614 | $23,250 | 0.85 | |
| $41,320 | $41,889 | $56,043 | $22,125 | 0.53 | |
| $13,484 | $41,258 | $48,099 | $20,875 | 0.51 | |
| $10,144 | $33,082 | $45,448 | $21,831 | 0.66 | |
| $38,824 | $31,767 | β | $21,253 | 0.67 | |
| $9,506 | $29,877 | $37,594 | $24,329 | 0.81 | |
| National Median | β | $34,959 | β | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At East Tennessee State University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 94 graduates with reported earnings and 97 graduates with debt data. Small samples may not be representative.