Median Earnings (1yr)
$27,380
12th percentile
60th percentile in Tennessee
Median Debt
$23,250
7% below national median

Analysis

ETSU's Communication and Media Studies program sits right at Tennessee's median for earnings, but that's actually a warning signβ€”the state's median is far below the national benchmark. Starting at $27,380, graduates earn about $7,500 less than the typical communications major nationwide, placing this program in just the 12th percentile nationally. The comparison to top Tennessee programs is stark: Belmont and UT-Knoxville graduates earn roughly $14,000 more in their first year.

The 23% earnings growth over four years brings graduates to $33,614, which helps close the gap somewhat, and the $23,250 debt load is manageable at an 0.85 ratio to first-year earnings. However, even after four years, these graduates still trail the national first-year average. For an 87% admission rate school serving many Pell-eligible students, this represents an accessible but economically limited path into communications work.

The practical reality: if your child can get into UT-Knoxville or Belmont, those programs offer substantially better earnings outcomes in the same field. If ETSU is the most affordable option due to in-state tuition and location, understand that this degree leads to entry-level communications work that pays below national standards, though the debt burden won't be crushing. Consider whether that career ceiling aligns with your child's financial goals and whether they're willing to potentially relocate for better opportunities post-graduation.

Where East Tennessee State University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How East Tennessee State University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
East Tennessee State University$27,380$33,614+23%
Belmont University$41,889$56,043+34%
The University of Tennessee-Knoxville$41,258$48,099+17%
The University of Tennessee-Chattanooga$33,082$45,448+37%
Austin Peay State University$25,643$39,844+55%

Compare to Similar Programs in Tennessee

Communication and Media Studies bachelors's programs at peer institutions in Tennessee (25 total in state)

Scroll to see more β†’

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
East Tennessee State UniversityJohnson City$9,950$27,380$33,614$23,2500.85
Belmont UniversityNashville$41,320$41,889$56,043$22,1250.53
The University of Tennessee-KnoxvilleKnoxville$13,484$41,258$48,099$20,8750.51
The University of Tennessee-ChattanoogaChattanooga$10,144$33,082$45,448$21,8310.66
Lipscomb UniversityNashville$38,824$31,767β€”$21,2530.67
Middle Tennessee State UniversityMurfreesboro$9,506$29,877$37,594$24,3290.81
National Medianβ€”$34,959β€”$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At East Tennessee State University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 94 graduates with reported earnings and 97 graduates with debt data. Small samples may not be representative.