Public Relations, Advertising, and Applied Communication at Emerson College
Bachelor's Degree
emerson.eduAnalysis
Emerson's communications program starts at a concerning $28,606 in the first year—ranking in just the 10th percentile among Massachusetts programs and well below the state median of $46,383. That means nine out of ten comparable programs in the state deliver better first-year outcomes. For context, grads from nearby Assumption University earn $51,114, nearly double what Emerson grads make initially.
However, the earnings trajectory tells a more complex story. By year four, median earnings jump to $60,272, representing 111% growth and surpassing both state and national medians. This suggests the program may serve industries where entry-level positions pay poorly but career progression happens quickly—think agency work or media careers where you pay dues early. The debt load of $24,625 is manageable relative to later earnings, with a 0.86 debt-to-earnings ratio based on first-year income.
The real question is whether your family can absorb that difficult first year or two financially. If your child needs to immediately cover living expenses in an expensive city like Boston, that $28,606 starting salary creates real hardship. But if they can get through the early career phase—perhaps with parental support or shared housing—the trajectory improves substantially. Just know they'll be starting significantly behind peers from other Massachusetts programs.
Where Emerson College Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Emerson College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Emerson College | $28,606 | $60,272 | +111% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| Assumption University | $51,114 | $60,628 | +19% |
| Endicott College | $47,903 | $58,417 | +22% |
| Suffolk University | $44,863 | $56,527 | +26% |
Compare to Similar Programs in Massachusetts
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Massachusetts (12 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $55,392 | $28,606 | $60,272 | $24,625 | 0.86 | |
| $49,414 | $51,114 | $60,628 | $27,000 | 0.53 | |
| $39,212 | $47,903 | $58,417 | $27,000 | 0.56 | |
| $45,380 | $44,863 | $56,527 | $27,000 | 0.60 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Emerson College, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 30 graduates with reported earnings and 38 graduates with debt data. Small samples may not be representative.