Est. Earnings (1yr)
$36,017
Est. from MI median (18 programs)
Est. Median Debt
$27,000
Est. from MI median (12 programs)

Analysis

Michigan's communication and media landscape shows remarkable variation—from University of Michigan graduates earning over $50,000 to typical programs yielding around $36,000. Based on outcomes from comparable communication programs statewide, Ferris State appears to track right at Michigan's median, with estimated first-year earnings of $36,017 and debt around $27,000. That 0.75 debt-to-earnings ratio isn't alarming, but it means graduates likely face about three years of careful budgeting to manage their loans.

The challenge with communication degrees at this price point is less about the immediate burden and more about career trajectory. Similar programs in Michigan produce graduates who enter fields where salary growth depends heavily on individual hustle—whether that means climbing in corporate communications, pivoting to adjacent digital fields, or building freelance portfolios. The estimated $27,000 debt is manageable if your child lands solidly in their field, but communication careers can be unpredictable in those crucial first few years.

For families weighing this investment, the key question is whether Ferris State's specific program strengths—perhaps in broadcast, public relations, or organizational communication—align with your child's goals. At an 81% admission rate serving a third Pell-eligible students, this is an accessible option that produces middle-of-the-pack outcomes in a crowded field. The debt isn't prohibitive, but in communication, where internships and networking often matter as much as credentials, make sure your child uses every campus resource to build real-world experience before graduation.

Where Ferris State University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Compare to Similar Programs in Michigan

Communication and Media Studies bachelors's programs at peer institutions in Michigan (34 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Ferris State UniversityBig Rapids$13,630$36,017*$27,000*
University of Michigan-Ann ArborAnn Arbor$17,228$50,556*$66,507$20,376*0.40
Albion CollegeAlbion$55,746$39,209*$49,262$27,000*0.69
Hope CollegeHolland$40,420$38,956*$47,958$27,000*0.69
Oakland UniversityRochester Hills$14,694$37,795*$45,064$24,125*0.64
Eastern Michigan UniversityYpsilanti$15,510$36,717*$43,310$29,102*0.79
National Median$34,959*$25,000*0.72
* Estimated from similar programs

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Ferris State University, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 18 similar programs in MI. Actual outcomes may vary.