Public Relations, Advertising, and Applied Communication at Grand Canyon University
Bachelor's Degree
Analysis
Grand Canyon University's communications program delivers below-average national outcomes but actually performs solidly within Arizona—graduates earn about $37,300 first year, placing them above 60% of similar programs in the state. However, before getting too comfortable with that stat, understand there are only four Arizona schools offering this degree, and graduates here earn less than those from Northern Arizona University while carrying notably higher debt ($25,100 vs. $21,625 statewide median).
The debt-to-earnings ratio of 0.67 means your child would owe roughly eight months' salary, which is manageable but not impressive for a field where many entry-level positions already pay modestly. The real concern is that these graduates trail the national median by about $2,500 annually—that gap compounds significantly over a career. Combined with GCU's large online presence and less selective admissions, the question becomes whether this program offers enough advantage over Arizona State or NAU to justify the cost difference.
The small sample size here (under 30 graduates) means one or two outliers could skew the picture considerably. If your child is set on communications and considering GCU, treat these numbers as directional rather than definitive, and dig deeper into specific career placement support and internship networks—that's where the real ROI gets determined in this field.
Where Grand Canyon University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Grand Canyon University graduates compare to all programs nationally
Grand Canyon University graduates earn $37k, placing them in the 34th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Compare to Similar Programs in Arizona
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Arizona (4 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Grand Canyon University | $37,307 | — | $25,100 | 0.67 |
| Northern Arizona University | $36,920 | $47,861 | $21,625 | 0.59 |
| Arizona State University Campus Immersion | $31,093 | — | $20,847 | 0.67 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Arizona
Compare tuition, earnings, and debt across Arizona schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Northern Arizona University Flagstaff | $12,652 | $36,920 | $21,625 |
| Arizona State University Campus Immersion Tempe | $12,051 | $31,093 | $20,847 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Grand Canyon University, approximately 43% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 25 graduates with reported earnings and 26 graduates with debt data. Small samples may not be representative.