Median Earnings (1yr)
$32,755
37th percentile
40th percentile in Michigan
Median Debt
$26,000
4% above national median

Analysis

Grand Valley State's communication program delivers below-average starting salaries but shows something more promising: graduates' earnings jump 29% by year four, reaching $42,196. That growth trajectory outpaces typical communication programs and suggests graduates are finding their footing in the field after an admittedly slow start. The $32,755 first-year salary falls short of both Michigan's median ($36,016) and the national average ($34,959), placing this program around the 40th percentile statewide—meaning six out of ten Michigan communication programs launch graduates into better-paying roles.

The debt picture offers some relief: at $26,000, it sits near both state and national medians, translating to a manageable 0.79 debt-to-earnings ratio in year one. This isn't catastrophic, but parents should understand their child will likely spend the first year or two catching up financially before the earnings growth kicks in. The wide gap between Grand Valley and Michigan's top programs—U-M Ann Arbor grads earn $50,556, nearly 20% more than GVSU grads at the four-year mark—reflects the realities of a credential-conscious field where internships and institution prestige matter.

For families seeking an affordable communication degree with eventual upward mobility, this works. But if your child needs immediate earning power after graduation, the slow start here may be a concern worth weighing against programs with stronger year-one outcomes.

Where Grand Valley State University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How Grand Valley State University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Grand Valley State University$32,755$42,196+29%
University of Michigan-Ann Arbor$50,556$66,507+32%
Michigan State University$36,390$55,915+54%
Central Michigan University$31,913$51,268+61%
Albion College$39,209$49,262+26%

Compare to Similar Programs in Michigan

Communication and Media Studies bachelors's programs at peer institutions in Michigan (34 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Grand Valley State UniversityAllendale$14,628$32,755$42,196$26,0000.79
University of Michigan-Ann ArborAnn Arbor$17,228$50,556$66,507$20,3760.40
Albion CollegeAlbion$55,746$39,209$49,262$27,0000.69
Hope CollegeHolland$40,420$38,956$47,958$27,0000.69
Oakland UniversityRochester Hills$14,694$37,795$45,064$24,1250.64
Eastern Michigan UniversityYpsilanti$15,510$36,717$43,310$29,1020.79
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Grand Valley State University, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 143 graduates with reported earnings and 146 graduates with debt data. Small samples may not be representative.