Analysis
Grand Valley State's communication program delivers below-average starting salaries but shows something more promising: graduates' earnings jump 29% by year four, reaching $42,196. That growth trajectory outpaces typical communication programs and suggests graduates are finding their footing in the field after an admittedly slow start. The $32,755 first-year salary falls short of both Michigan's median ($36,016) and the national average ($34,959), placing this program around the 40th percentile statewide—meaning six out of ten Michigan communication programs launch graduates into better-paying roles.
The debt picture offers some relief: at $26,000, it sits near both state and national medians, translating to a manageable 0.79 debt-to-earnings ratio in year one. This isn't catastrophic, but parents should understand their child will likely spend the first year or two catching up financially before the earnings growth kicks in. The wide gap between Grand Valley and Michigan's top programs—U-M Ann Arbor grads earn $50,556, nearly 20% more than GVSU grads at the four-year mark—reflects the realities of a credential-conscious field where internships and institution prestige matter.
For families seeking an affordable communication degree with eventual upward mobility, this works. But if your child needs immediate earning power after graduation, the slow start here may be a concern worth weighing against programs with stronger year-one outcomes.
Where Grand Valley State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Grand Valley State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Grand Valley State University | $32,755 | $42,196 | +29% |
| University of Michigan-Ann Arbor | $50,556 | $66,507 | +32% |
| Michigan State University | $36,390 | $55,915 | +54% |
| Central Michigan University | $31,913 | $51,268 | +61% |
| Albion College | $39,209 | $49,262 | +26% |
Compare to Similar Programs in Michigan
Communication and Media Studies bachelors's programs at peer institutions in Michigan (34 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $14,628 | $32,755 | $42,196 | $26,000 | 0.79 | |
| $17,228 | $50,556 | $66,507 | $20,376 | 0.40 | |
| $55,746 | $39,209 | $49,262 | $27,000 | 0.69 | |
| $40,420 | $38,956 | $47,958 | $27,000 | 0.69 | |
| $14,694 | $37,795 | $45,064 | $24,125 | 0.64 | |
| $15,510 | $36,717 | $43,310 | $29,102 | 0.79 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Grand Valley State University, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 143 graduates with reported earnings and 146 graduates with debt data. Small samples may not be representative.