Radio, Television, and Digital Communication at Grand Valley State University
Bachelor's Degree
gvsu.eduAnalysis
Grand Valley State University's Radio, Television, and Digital Communication program lands squarely in the middle of Michigan's competitive media landscape—ranking at the 60th percentile statewide—but trails significantly behind national benchmarks. That first-year salary of $24,894 sits at just the 18th percentile nationally, though it actually matches Michigan's median for this field. The $27,000 in debt is modest compared to many programs, ranking in the 5th percentile nationally (meaning very low debt), which keeps the immediate financial pressure manageable with a debt-to-earnings ratio of 1.08.
The compelling part of this program is the trajectory: earnings jump 72% to $42,808 by year four, suggesting graduates who stick with media careers can find their footing. However, that initial year requires either parental financial support or a willingness to live extremely frugally on roughly $2,000 per month before taxes. The program performs better than Wayne State but lags Central Michigan, which starts graduates nearly $4,400 higher.
For families comfortable absorbing some financial support during that challenging first year out of college, the combination of low debt and strong earnings growth offers a reasonable path forward. But if your student needs to be financially independent immediately after graduation, the reality of that sub-$25,000 starting salary in an expensive career field deserves serious conversation before enrolling.
Where Grand Valley State University Stands
Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally
Earnings Distribution
How Grand Valley State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Grand Valley State University | $24,894 | $42,808 | +72% |
| Georgia Institute of Technology-Main Campus | $76,507 | $77,892 | +2% |
| New York University | $47,666 | $65,523 | +37% |
| Central Michigan University | $29,205 | $41,265 | +41% |
| Wayne State University | $20,526 | $38,706 | +89% |
Compare to Similar Programs in Michigan
Radio, Television, and Digital Communication bachelors's programs at peer institutions in Michigan (21 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $14,628 | $24,894 | $42,808 | $27,000 | 1.08 | |
| $14,190 | $29,205 | $41,265 | $27,000 | 0.92 | |
| $14,297 | $20,526 | $38,706 | $34,019 | 1.66 | |
| National Median | — | $29,976 | — | $24,250 | 0.81 |
Career Paths
Occupations commonly associated with radio, television, and digital communication graduates
Web and Digital Interface Designers
Video Game Designers
Communications Teachers, Postsecondary
Producers and Directors
Media Programming Directors
Talent Directors
Media Technical Directors/Managers
Film and Video Editors
News Analysts, Reporters, and Journalists
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Grand Valley State University, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 50 graduates with reported earnings and 52 graduates with debt data. Small samples may not be representative.