Median Earnings (1yr)
$24,894
18th percentile
60th percentile in Michigan
Median Debt
$27,000
11% above national median

Analysis

Grand Valley State University's Radio, Television, and Digital Communication program lands squarely in the middle of Michigan's competitive media landscape—ranking at the 60th percentile statewide—but trails significantly behind national benchmarks. That first-year salary of $24,894 sits at just the 18th percentile nationally, though it actually matches Michigan's median for this field. The $27,000 in debt is modest compared to many programs, ranking in the 5th percentile nationally (meaning very low debt), which keeps the immediate financial pressure manageable with a debt-to-earnings ratio of 1.08.

The compelling part of this program is the trajectory: earnings jump 72% to $42,808 by year four, suggesting graduates who stick with media careers can find their footing. However, that initial year requires either parental financial support or a willingness to live extremely frugally on roughly $2,000 per month before taxes. The program performs better than Wayne State but lags Central Michigan, which starts graduates nearly $4,400 higher.

For families comfortable absorbing some financial support during that challenging first year out of college, the combination of low debt and strong earnings growth offers a reasonable path forward. But if your student needs to be financially independent immediately after graduation, the reality of that sub-$25,000 starting salary in an expensive career field deserves serious conversation before enrolling.

Where Grand Valley State University Stands

Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally

Earnings Distribution

How Grand Valley State University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Grand Valley State University$24,894$42,808+72%
Georgia Institute of Technology-Main Campus$76,507$77,892+2%
New York University$47,666$65,523+37%
Central Michigan University$29,205$41,265+41%
Wayne State University$20,526$38,706+89%

Compare to Similar Programs in Michigan

Radio, Television, and Digital Communication bachelors's programs at peer institutions in Michigan (21 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Grand Valley State UniversityAllendale$14,628$24,894$42,808$27,0001.08
Central Michigan UniversityMount Pleasant$14,190$29,205$41,265$27,0000.92
Wayne State UniversityDetroit$14,297$20,526$38,706$34,0191.66
National Median$29,976$24,2500.81

Career Paths

Occupations commonly associated with radio, television, and digital communication graduates

Web and Digital Interface Designers

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

$95,380/yrJobs growth:Bachelor's degree

Video Game Designers

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

$95,380/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Producers and Directors

Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

$83,480/yrJobs growth:Bachelor's degree

Media Programming Directors

Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

$83,480/yrJobs growth:Bachelor's degree

Talent Directors

Audition and interview performers to select most appropriate talent for parts in stage, television, radio, or motion picture productions.

$83,480/yrJobs growth:Bachelor's degree

Media Technical Directors/Managers

Coordinate activities of technical departments, such as taping, editing, engineering, and maintenance, to produce radio or television programs.

$83,480/yrJobs growth:Bachelor's degree

Film and Video Editors

Edit moving images on film, video, or other media. May work with a producer or director to organize images for final production. May edit or synchronize soundtracks with images.

$70,570/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Managers, All Other

All managers not listed separately.

Regulatory Affairs Managers

Plan, direct, or coordinate production activities of an organization to ensure compliance with regulations and standard operating procedures.

Compliance Managers

Plan, direct, or coordinate activities of an organization to ensure compliance with ethical or regulatory standards.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Grand Valley State University, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 50 graduates with reported earnings and 52 graduates with debt data. Small samples may not be representative.