Analysis
Gustavus Adolphus College commands higher tuition than most Minnesota schools, but the numbers suggest it delivers. At $50,074 right out of college, graduates earn 24% more than the typical Minnesota communications grad and nearly 43% above the national median—placing them in the 95th percentile nationally. That's a meaningful premium for a field that often struggles with early-career earnings.
The 60th percentile ranking within Minnesota is worth understanding: it reflects just how strong the state's communications programs are overall. Gustavus sits comfortably in the upper half, though several Minnesota schools achieve similar outcomes. The $27,000 debt load is manageable with a 0.54 debt-to-earnings ratio, and earnings grow to nearly $55,000 by year four. For a liberal arts college with selective admissions (average SAT: 1320), these outcomes align with what you'd hope for.
The value equation here depends on net cost after aid. If your family qualifies for significant financial aid, this is solid. If you're paying close to sticker price, recognize that several Minnesota alternatives—particularly Metropolitan State and Concordia-Saint Paul—achieve nearly identical earnings outcomes, potentially at lower cost. Gustavus offers a strong communications program with above-average earnings, but it's not transformatively better than its in-state competition.
Where Gustavus Adolphus College Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Gustavus Adolphus College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Gustavus Adolphus College | $50,074 | $54,826 | +9% |
| College of Saint Benedict | $45,702 | $56,614 | +24% |
| Metropolitan State University | $46,320 | $53,180 | +15% |
| Minnesota State University-Mankato | $39,798 | $51,810 | +30% |
| Bethel University | $40,019 | $50,573 | +26% |
Compare to Similar Programs in Minnesota
Communication and Media Studies bachelors's programs at peer institutions in Minnesota (29 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $54,310 | $50,074 | $54,826 | $27,000 | 0.54 | |
| $25,000 | $46,327 | — | — | — | |
| $9,780 | $46,320 | $53,180 | $34,933 | 0.75 | |
| $53,884 | $45,702 | $56,614 | $27,000 | 0.59 | |
| $52,284 | $45,100 | — | $27,000 | 0.60 | |
| $49,758 | $44,606 | $48,833 | $30,750 | 0.69 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Gustavus Adolphus College, approximately 21% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 51 graduates with reported earnings and 50 graduates with debt data. Small samples may not be representative.