Analysis
Is a communications degree from a small private college worth taking on debt when Maryland's job market for this field looks challenging? Based on peer programs nationwide, Hood graduates would likely earn around $40,000 in their first yearβwell above the state's median of $28,000 for this major, but modest considering the estimated $25,800 in debt they'd carry.
That debt-to-earnings ratio of 0.65 falls into reasonable territory by national standards, meaning graduates could realistically manage their monthly payments while building their careers. The gap between Hood's estimated outcomes and other Maryland programs suggests the college may provide stronger industry connections or preparation, though without actual graduate data, it's impossible to know if that advantage materializes. The 36% Pell grant enrollment indicates Hood serves a significant number of middle- and lower-income students who would be particularly sensitive to employment outcomes.
The real concern is whether $40,000 provides enough financial runway in expensive Frederick and the DC metro area. Entry-level communications work notoriously demands unpaid internships and portfolio building. If your child needs to immediately cover rent and loan payments, comparable programs at public institutions might offer similar career outcomes with substantially less debtβor confirm whether Hood's smaller class sizes and network actually justify the premium once you can review verified graduate data.
Where Hood College Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Maryland
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Maryland (4 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $45,870 | $39,794* | β | $25,832* | β | |
| $8,118 | $28,091* | $40,173 | $31,875* | 1.13 | |
| National Median | β | $39,794* | β | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Hood College, approximately 36% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 183 similar programs. Actual outcomes may vary.