Public Relations, Advertising, and Applied Communication at Illinois Media School
Undergraduate Certificate or Diploma
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Illinois Media School's PR and advertising certificate outperforms three-quarters of similar programs nationwide, yet the $21,902 first-year salary tells a sobering story about entry-level communications work. While this earnings figure beats the national median by nearly $6,200, it still translates to roughly $10.50 per hour—barely above Illinois's minimum wage. The program serves a predominantly low-income student population (60% receive Pell grants), and while the $15,833 debt load is modest compared to bachelor's degrees, it represents 72% of that first year's earnings.
The relatively strong national ranking suggests the school's Chicago location and industry connections deliver tangible value—graduates here earn significantly more than typical certificate holders in this field. However, that 60th percentile ranking within Illinois indicates this is standard performance for the state, not exceptional. For students considering this path, the key question is whether they're using this as a stepping stone to higher earnings or viewing it as career preparation on its own.
The math works if earnings grow substantially in years 2-4, but at under $22,000 annually, graduates will likely struggle to service even this modest debt while covering basic living expenses in the Chicago metro area. This certificate makes most sense for students already working in related fields who need formal credentials to advance, rather than as a standalone entry into the industry.
Where Illinois Media School Stands
Earnings vs. debt across all public relations, advertising, and applied communication certificate's programs nationally
Earnings Distribution
How Illinois Media School graduates compare to all programs nationally
Compare to Similar Programs in Illinois
Public Relations, Advertising, and Applied Communication certificate's programs at peer institutions in Illinois (6 total in state)
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| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| $21,902 | — | $15,833 | 0.72 | |
| $21,902 | — | $15,833 | 0.72 | |
| National Median | $15,718 | — | $15,833 | 1.01 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Illinois Media School, approximately 60% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.