Communication and Media Studies at Kennesaw State University
Bachelor's Degree
Analysis
Kennesaw State's Communication and Media Studies program outperforms nearly every other program in Georgia and lands in the 93rd percentile nationally—a rare achievement for this major. Graduates start at $43,420, about $9,000 above both state and national medians, while carrying debt just slightly above the Georgia average. Among the 26 schools offering this degree in Georgia, only DeVry and UGA produce higher earners, and Kennesaw's graduates see steady 9% growth through year four. The debt-to-earnings ratio of 0.69 means students borrow less than seven months of their first-year salary, a manageable burden.
The "premium price" classification here feels misleading—the debt is only $1,000 above Georgia's median for this major, while earnings run $9,000 higher. That's an excellent tradeoff. Communication degrees often struggle with low starting salaries, but Kennesaw's program clearly connects students to better opportunities, likely through Atlanta's robust media and corporate communications market. The university's 69% admission rate and significant Pell grant population (35%) suggest this isn't simply a selectivity story; the program itself delivers results.
For parents concerned about communication majors, this data should be reassuring. Your child would graduate with debt similar to peers statewide but earn significantly more, both immediately and four years out. Among Georgia's communication programs, this ranks in the 80th percentile—a strong position at a public university price point.
Where Kennesaw State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Kennesaw State University graduates compare to all programs nationally
Kennesaw State University graduates earn $43k, placing them in the 93th percentile of all communication and media studies bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Georgia
Communication and Media Studies bachelors's programs at peer institutions in Georgia (26 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Kennesaw State University | $43,420 | $47,346 | $30,022 | 0.69 |
| DeVry University-Georgia | $47,622 | $47,238 | $56,858 | 1.19 |
| University of Georgia | $44,283 | $51,314 | $22,500 | 0.51 |
| University of North Georgia | $38,237 | $38,044 | $19,000 | 0.50 |
| Emory University | $37,237 | — | $21,000 | 0.56 |
| Mercer University | $35,712 | $55,962 | $26,990 | 0.76 |
| National Median | $34,959 | — | $25,000 | 0.72 |
Other Communication and Media Studies Programs in Georgia
Compare tuition, earnings, and debt across Georgia schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| DeVry University-Georgia Decatur | $17,488 | $47,622 | $56,858 |
| University of Georgia Athens | $11,180 | $44,283 | $22,500 |
| University of North Georgia Dahlonega | $5,009 | $38,237 | $19,000 |
| Emory University Atlanta | $60,774 | $37,237 | $21,000 |
| Mercer University Macon | $40,890 | $35,712 | $26,990 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Kennesaw State University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 31 graduates with reported earnings and 30 graduates with debt data. Small samples may not be representative.