Analysis
Kennesaw State's Communication and Media Studies program outperforms nearly every other program in Georgia and lands in the 93rd percentile nationally—a rare achievement for this major. Graduates start at $43,420, about $9,000 above both state and national medians, while carrying debt just slightly above the Georgia average. Among the 26 schools offering this degree in Georgia, only DeVry and UGA produce higher earners, and Kennesaw's graduates see steady 9% growth through year four. The debt-to-earnings ratio of 0.69 means students borrow less than seven months of their first-year salary, a manageable burden.
The "premium price" classification here feels misleading—the debt is only $1,000 above Georgia's median for this major, while earnings run $9,000 higher. That's an excellent tradeoff. Communication degrees often struggle with low starting salaries, but Kennesaw's program clearly connects students to better opportunities, likely through Atlanta's robust media and corporate communications market. The university's 69% admission rate and significant Pell grant population (35%) suggest this isn't simply a selectivity story; the program itself delivers results.
For parents concerned about communication majors, this data should be reassuring. Your child would graduate with debt similar to peers statewide but earn significantly more, both immediately and four years out. Among Georgia's communication programs, this ranks in the 80th percentile—a strong position at a public university price point.
Where Kennesaw State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Kennesaw State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Kennesaw State University | $43,420 | $47,346 | +9% |
| Mercer University | $35,712 | $55,962 | +57% |
| Georgia State University | $27,917 | $51,612 | +85% |
| University of Georgia | $44,283 | $51,314 | +16% |
| DeVry University-Georgia | $47,622 | $47,238 | -1% |
Compare to Similar Programs in Georgia
Communication and Media Studies bachelors's programs at peer institutions in Georgia (26 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $5,786 | $43,420 | $47,346 | $30,022 | 0.69 | |
| $17,488 | $47,622 | $47,238 | $56,858 | 1.19 | |
| $11,180 | $44,283 | $51,314 | $22,500 | 0.51 | |
| $5,009 | $38,237 | $38,044 | $19,000 | 0.50 | |
| $60,774 | $37,237 | — | $21,000 | 0.56 | |
| $40,890 | $35,712 | $55,962 | $26,990 | 0.76 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Kennesaw State University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 31 graduates with reported earnings and 30 graduates with debt data. Small samples may not be representative.