Entrepreneurial and Small Business Operations at Kennesaw State University

A bachelor's in entrepreneurial studies from Kennesaw State sits in a challenging sweet spot: national benchmarks suggest first-year earnings around $45,000, with modest growth to $51,000 by year four, while estimated debt of $23,350 would leave you paying roughly half a year's salary. That debt-to-earnings ratio of 0.52 isn't alarming, but the trajectory matters here—entrepreneurship degrees often depend heavily on what students do with them, and a four-year bump of only $6,000 suggests many graduates aren't launching high-growth ventures right away.

The fundamental tension is that entrepreneurship education aims to prepare students to create opportunity rather than fill traditional jobs, but the earnings data reflects only W-2 income and misses business ownership entirely. If your child plans to open a coffee shop or consulting practice, these figures tell you nothing about their prospects. They may be working for someone else initially while building a side business, or they may be among the subset treating this as general business training. With only four Georgia schools offering this major and no state programs reporting actual outcomes, you're essentially betting on your student's initiative and execution rather than the credential's labor market value.

The practical question: Is your child genuinely entrepreneurial, with specific business ideas and the drive to execute them? If so, this program could provide useful frameworks and networking. If they're hoping the degree itself opens doors to stable employment, similar programs nationally suggest they'll face a slow-growth entry-level business career—manageable debt, but returns that depend more on ambition than credentials.