Analysis
In Wisconsin, entrepreneurial programs at schools like UW-Whitewater report first-year earnings around $45,373—roughly what peer programs nationally suggest Northland graduates might expect. The estimated $25,396 in debt creates a ratio of 0.56, which means graduates would owe about seven months of their first-year salary. That's manageable territory, especially compared to many private college programs, though it does run above Wisconsin's median debt for this field of $18,785.
The challenge with small business programs is that entrepreneurial success doesn't follow the traditional employee trajectory. Someone launching their own venture might show modest earnings in year one while building something more substantial, or they might pivot into corporate roles where the degree serves as general business credentials. The national data shows limited variation in outcomes across schools—the 75th percentile barely breaks $50,000—suggesting this field produces fairly consistent starting points regardless of institution.
For a family considering Northland specifically, the key question is whether the small-school environment justifies the debt premium over Wisconsin's public options. With small sample sizes preventing DOE from publishing actual outcomes, you're essentially betting that Northland's network and mentorship in a town of 8,000 residents creates opportunities worth an extra $6,600 in debt compared to state averages. That's not impossible, but it requires confidence in how this particular college's ecosystem supports business launches.
Where Northland College Stands
Earnings vs. debt across all entrepreneurial and small business operations bachelors's programs nationally
Compare to Similar Programs in Wisconsin
Entrepreneurial and Small Business Operations bachelors's programs at peer institutions in Wisconsin (8 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $42,491 | $45,265* | — | $25,396* | — | |
| $8,250 | $45,373* | — | $18,785* | 0.41 | |
| National Median | — | $45,265* | — | $24,125* | 0.53 |
Career Paths
Occupations commonly associated with entrepreneurial and small business operations graduates
Chief Executives
Chief Sustainability Officers
General and Operations Managers
Business Teachers, Postsecondary
Personal Service Managers, All Other
Fitness and Wellness Coordinators
Spa Managers
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
Loss Prevention Managers
Wind Energy Operations Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Northland College, approximately 32% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 67 similar programs. Actual outcomes may vary.