Analysis
Pacific Lutheran University's Communication and Media Studies program shows a classic delayed-payoff pattern that defines many liberal arts degrees. Fresh graduates earn $33,970—below both the state median ($37,799) and ranking in just the 40th percentile among Washington programs. But four years later, earnings jump to $56,775, a 67% increase that outpaces most communication programs nationally.
The debt picture is manageable: $25,499 translates to a first-year debt-to-earnings ratio of 0.75, meaning graduates would need roughly nine months of gross income to cover their loans. That's reasonable by national standards, though Washington state programs typically carry less debt (median $20,500). The moderate sample size suggests these numbers are reliable, if not definitive.
Here's the practical reality: if your child can weather the lean first year—possibly through staying home or having a financial cushion—the trajectory looks promising. The 67% earnings growth suggests graduates are building real career momentum, likely moving from entry-level positions into mid-career roles. But families banking on immediate financial independence after graduation should look elsewhere. The University of Washington campuses offer $44,638 starting points for this major, though they come with different admission standards and likely higher debt loads. PLU works best for students who value the smaller private school environment and can afford patience in their early career.
Where Pacific Lutheran University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Pacific Lutheran University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Pacific Lutheran University | $33,970 | $56,775 | +67% |
| Seattle University | $39,316 | $62,478 | +59% |
| University of Washington-Seattle Campus | $44,638 | $58,097 | +30% |
| University of Washington-Bothell Campus | $44,638 | $58,097 | +30% |
| University of Washington-Tacoma Campus | $44,638 | $58,097 | +30% |
Compare to Similar Programs in Washington
Communication and Media Studies bachelors's programs at peer institutions in Washington (19 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $50,964 | $33,970 | $56,775 | $25,499 | 0.75 | |
| $12,817 | $44,638 | $58,097 | $16,433 | 0.37 | |
| $12,559 | $44,638 | $58,097 | $16,433 | 0.37 | |
| $12,643 | $44,638 | $58,097 | $16,433 | 0.37 | |
| $54,285 | $39,316 | $62,478 | $19,500 | 0.50 | |
| $50,920 | $39,305 | — | $21,500 | 0.55 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Pacific Lutheran University, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 30 graduates with reported earnings and 30 graduates with debt data. Small samples may not be representative.