Based on U.S. Department of Education data (October 2025 release).
Analysis
Rasmussen's marketing graduates start behind but catch up significantly—first-year earnings of $41,377 lag both state and national medians, but by year four they jump to $58,760, a 42% increase that closes most of the gap. The problem is the price: at $37,530 in debt, students are borrowing 55% more than the Illinois median for marketing programs, placing this in the bottom 5% nationally for debt burden. That's a steep premium to pay for what amounts to middle-of-the-pack outcomes in Illinois (40th percentile).
The trajectory matters here. Unlike programs where earnings plateau, these graduates see real income growth in their early career years. However, even after that strong growth, they're still earning less than what graduates from Illinois State or Northern Illinois make right out of the gate. With 63% of students receiving Pell grants, many families are taking on substantial debt for a program that delivers modest returns compared to state alternatives.
The math is workable—a 0.91 debt-to-earnings ratio isn't catastrophic—but there's little evidence this particular program justifies its higher cost. If your child has admission offers from public Illinois universities, those represent significantly better value. Consider Rasmussen only if the flexibility of their format (many campuses offer accelerated or online options) is essential and worth paying roughly $13,000 extra in debt for similar career outcomes.
Where Rasmussen University-Illinois Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Rasmussen University-Illinois graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Rasmussen University-Illinois | $41,377 | $58,760 | +42% |
| University of Illinois Urbana-Champaign | $69,273 | $78,864 | +14% |
| Loyola University Chicago | $51,065 | $73,410 | +44% |
| Elmhurst University | $40,074 | $68,938 | +72% |
| DePaul University | $50,012 | $67,367 | +35% |
Compare to Similar Programs in Illinois
Marketing bachelors's programs at peer institutions in Illinois (37 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $13,546 | $41,377 | $58,760 | $37,530 | 0.91 | |
| $16,004 | $69,273 | $78,864 | $20,000 | 0.29 | |
| $55,704 | $56,684 | — | — | — | |
| $16,021 | $51,687 | $63,704 | $20,500 | 0.40 | |
| $12,700 | $51,137 | $59,336 | $23,875 | 0.47 | |
| $51,716 | $51,065 | $73,410 | $25,000 | 0.49 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
Explore Related Programs
Marketing in Illinois
- University of Illinois Urbana-Champaign$69,273
- Illinois Wesleyan University$56,684
- Illinois State University$51,687
- Northern Illinois University$51,137
- Loyola University Chicago$51,065
Explore further
- All Programs covering the principles and practices of managing organizations, finances, and markets. Includes accounting, finance, marketing, management, entrepreneurship, and specialized fields like supply chain and real estate. programs nationwide
- All programs at Rasmussen University-Illinois
- College programs in Illinois
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Rasmussen University-Illinois, approximately 63% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 57 graduates with reported earnings and 60 graduates with debt data. Small samples may not be representative.