Analysis
Samford's journalism program stands out for something unusual: while graduates start at relatively modest salaries ($30,311), their earnings jump 58% within four years to nearly $48,000—well above what most journalism programs deliver even at their peak. That trajectory matters more than the initial landing spot, especially for a field where many graduates work their way up from entry-level newsroom positions.
The debt picture reinforces this as a reasonable investment. At $18,120, Samford graduates carry roughly $6,000 less debt than Alabama's median for journalism programs and substantially less than the national median of $24,250. The 0.60 debt-to-earnings ratio means graduates start with manageable payments even during that lower-earning first year, then watch their income climb while loan balances shrink. For context, this program ranks around the 40th percentile among Alabama journalism programs for first-year earnings but delivers stronger four-year outcomes than those rankings suggest.
The catch is that you're paying private school prices (though admission is relatively accessible at 82%) for outcomes that start below state averages. If your child needs immediate high earnings to justify their investment, Auburn's journalism grads do start $8,000 higher. But if they're willing to build toward that bigger salary over four years—and the debt load supports that patience—Samford's trajectory turns a slow start into solid mid-career positioning.
Where Samford University Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Earnings Distribution
How Samford University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Samford University | $30,311 | $47,836 | +58% |
| George Washington University | $52,015 | $66,907 | +29% |
| Northwestern University | $50,426 | $63,740 | +26% |
| The University of Alabama | $35,509 | $49,146 | +38% |
| Auburn University | $38,357 | $46,832 | +22% |
Compare to Similar Programs in Alabama
Journalism bachelors's programs at peer institutions in Alabama (7 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $38,144 | $30,311 | $47,836 | $18,120 | 0.60 | |
| $12,536 | $38,357 | $46,832 | $20,500 | 0.53 | |
| $11,900 | $35,509 | $49,146 | $25,000 | 0.70 | |
| National Median | — | $34,515 | — | $24,250 | 0.70 |
Career Paths
Occupations commonly associated with journalism graduates
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Film and Video Editors
News Analysts, Reporters, and Journalists
Photographers
Broadcast Announcers and Radio Disc Jockeys
Proofreaders and Copy Markers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Samford University, approximately 11% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 38 graduates with reported earnings and 38 graduates with debt data. Small samples may not be representative.