Median Earnings (1yr)
$26,344
5th percentile
25th percentile in New York
Median Debt
$25,000
At national median

Analysis

Buffalo State's Communication and Media Studies program starts with notably weak first-year earnings—$26,344 puts graduates in just the 5th percentile nationally—but shows meaningful recovery by year four, when median earnings reach $35,966. That's a 37% increase, moving graduates from well below to roughly matching the national median of $34,959. However, this catch-up story still leaves graduates earning about $10,000 less than the state median for NY communication programs, ranking them at only the 25th percentile within the state.

The $25,000 debt load appears manageable on paper at near 1:1 ratio with first-year earnings, but that first year will be financially challenging for most graduates. By year four, the debt-to-earnings picture improves considerably as incomes approach typical levels for the field. The real concern is competitive positioning: while Buffalo State serves a largely working-class student body (53% receive Pell grants) and maintains an accessible $13,500 in-state tuition, its graduates are earning 40-50% less than peers from Cornell, Fordham, or even regional competitors.

For families prioritizing affordability and staying in Western New York, this program offers a pathway into communications work with reasonable debt. But if your child has options at higher-ranked SUNY schools or private universities with stronger professional networks, the substantial earnings gap—especially in the crucial early career years—deserves serious consideration. The growth trajectory is encouraging, but starting this far behind creates real financial stress.

Where SUNY Buffalo State University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How SUNY Buffalo State University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
SUNY Buffalo State University$26,344$35,966+37%
Cornell University$62,182$80,616+30%
St. Thomas Aquinas College$28,480$62,832+121%
Marist University$41,818$62,340+49%
Pace University$35,992$62,219+73%

Compare to Similar Programs in New York

Communication and Media Studies bachelors's programs at peer institutions in New York (79 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
SUNY Buffalo State UniversityBuffalo$8,486$26,344$35,966$25,0000.95
Cornell UniversityIthaca$66,014$62,182$80,616$14,4180.23
CUNY Graduate School and University CenterNew York$7,410$57,782$14,1250.24
Hobart William Smith CollegesGeneva$63,268$50,750$52,131$27,0000.53
Fordham UniversityBronx$61,992$46,405$62,162$25,7000.55
Manhattan UniversityRiverdale$50,850$44,016$59,580$26,0000.59
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At SUNY Buffalo State University, approximately 53% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.