Analysis
SUNY Potsdam's Communication and Media Studies program performs better than most in New York state, landing in the 60th percentileβa meaningful distinction for a public college charging state tuition. Graduates earn $40,468 by year four, outpacing both the state median ($31,881) and national median ($34,959) for this major. The $26,001 in typical debt sits right at the national average, but here's the key difference: the debt-to-earnings ratio of 0.74 means graduates owe less than one year's starting salary, a manageable threshold that many communication programs struggle to meet.
The 16% earnings growth from year one to year four suggests graduates are finding stable career paths, though the ceiling appears lower than at selective private schools like Cornell or Fordham. Still, for families paying SUNY tuition rates, this program delivers solid middle-class outcomes without the crushing debt loads that plague communication majors elsewhere. The school serves a predominantly working-class population (43% Pell recipients), yet outcomes exceed what you'd find at most NY schools offering this degree.
For in-state students interested in media careers, this represents reasonable value: predictable debt, earnings that exceed state and national norms, and the affordability advantage of the SUNY system. Just understand you're trading the prestige and alumni networks of top-tier programs for a clearer path to breaking even on your investment.
Where SUNY College at Potsdam Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How SUNY College at Potsdam graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| SUNY College at Potsdam | $34,933 | $40,468 | +16% |
| Cornell University | $62,182 | $80,616 | +30% |
| St. Thomas Aquinas College | $28,480 | $62,832 | +121% |
| Marist University | $41,818 | $62,340 | +49% |
| Pace University | $35,992 | $62,219 | +73% |
Compare to Similar Programs in New York
Communication and Media Studies bachelors's programs at peer institutions in New York (79 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,712 | $34,933 | $40,468 | $26,001 | 0.74 | |
| $66,014 | $62,182 | $80,616 | $14,418 | 0.23 | |
| $7,410 | $57,782 | β | $14,125 | 0.24 | |
| $63,268 | $50,750 | $52,131 | $27,000 | 0.53 | |
| $61,992 | $46,405 | $62,162 | $25,700 | 0.55 | |
| $50,850 | $44,016 | $59,580 | $26,000 | 0.59 | |
| National Median | β | $34,959 | β | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At SUNY College at Potsdam, approximately 43% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 58 graduates with reported earnings and 65 graduates with debt data. Small samples may not be representative.