Median Earnings (1yr)
$34,933
50th percentile
60th percentile in New York
Median Debt
$26,001
4% above national median

Analysis

SUNY Potsdam's Communication and Media Studies program performs better than most in New York state, landing in the 60th percentileβ€”a meaningful distinction for a public college charging state tuition. Graduates earn $40,468 by year four, outpacing both the state median ($31,881) and national median ($34,959) for this major. The $26,001 in typical debt sits right at the national average, but here's the key difference: the debt-to-earnings ratio of 0.74 means graduates owe less than one year's starting salary, a manageable threshold that many communication programs struggle to meet.

The 16% earnings growth from year one to year four suggests graduates are finding stable career paths, though the ceiling appears lower than at selective private schools like Cornell or Fordham. Still, for families paying SUNY tuition rates, this program delivers solid middle-class outcomes without the crushing debt loads that plague communication majors elsewhere. The school serves a predominantly working-class population (43% Pell recipients), yet outcomes exceed what you'd find at most NY schools offering this degree.

For in-state students interested in media careers, this represents reasonable value: predictable debt, earnings that exceed state and national norms, and the affordability advantage of the SUNY system. Just understand you're trading the prestige and alumni networks of top-tier programs for a clearer path to breaking even on your investment.

Where SUNY College at Potsdam Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How SUNY College at Potsdam graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
SUNY College at Potsdam$34,933$40,468+16%
Cornell University$62,182$80,616+30%
St. Thomas Aquinas College$28,480$62,832+121%
Marist University$41,818$62,340+49%
Pace University$35,992$62,219+73%

Compare to Similar Programs in New York

Communication and Media Studies bachelors's programs at peer institutions in New York (79 total in state)

Scroll to see more β†’

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
SUNY College at PotsdamPotsdam$8,712$34,933$40,468$26,0010.74
Cornell UniversityIthaca$66,014$62,182$80,616$14,4180.23
CUNY Graduate School and University CenterNew York$7,410$57,782β€”$14,1250.24
Hobart William Smith CollegesGeneva$63,268$50,750$52,131$27,0000.53
Fordham UniversityBronx$61,992$46,405$62,162$25,7000.55
Manhattan UniversityRiverdale$50,850$44,016$59,580$26,0000.59
National Medianβ€”$34,959β€”$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At SUNY College at Potsdam, approximately 43% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 58 graduates with reported earnings and 65 graduates with debt data. Small samples may not be representative.