Analysis
Texas Tech's writing studies program delivers earnings that blow past the national median by 41%, though its position within Texas is more middle-of-the-pack. At $39,943 in first-year earnings, graduates earn significantly more than the typical rhetoric and composition graduate nationwide, but fall in the 60th percentile among Texas programs—trailing powerhouses like UNT and UT Austin while still outpacing most alternatives. The $21,500 debt load sits right at the state median and notably below the national average, creating a first-year debt-to-earnings ratio of just 0.54.
The earnings trajectory here deserves attention: graduates see solid 24% growth over four years, reaching nearly $50,000 by year four. While writing degrees aren't typically lucrative compared to STEM fields, this program demonstrates that graduates can build sustainable careers. The combination of reasonable debt and above-average earnings growth suggests graduates aren't struggling with payments while building their professional footing.
For families weighing this program, the key question is opportunity cost. If your student can access UT Austin or UNT, those programs show stronger earning potential. But among Texas's 26 rhetoric programs, Texas Tech offers a solid return—especially considering the manageable debt and the program's track record of earnings that substantially exceed what writing graduates typically make. The robust data set confirms these aren't outlier results.
Where Texas Tech University Stands
Earnings vs. debt across all rhetoric and composition/writing studies bachelors's programs nationally
Earnings Distribution
How Texas Tech University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Texas Tech University | $39,943 | $49,468 | +24% |
| The University of Texas at Austin | $38,713 | $55,146 | +42% |
| University of North Texas | $45,015 | $50,652 | +13% |
| Texas State University | $37,548 | $49,798 | +33% |
| The University of Texas at Arlington | $37,883 | $48,211 | +27% |
Compare to Similar Programs in Texas
Rhetoric and Composition/Writing Studies bachelors's programs at peer institutions in Texas (26 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,852 | $39,943 | $49,468 | $21,500 | 0.54 | |
| $11,164 | $45,015 | $50,652 | $19,424 | 0.43 | |
| $11,678 | $38,713 | $55,146 | $21,323 | 0.55 | |
| $11,728 | $37,883 | $48,211 | $17,417 | 0.46 | |
| $11,450 | $37,548 | $49,798 | $21,765 | 0.58 | |
| $51,384 | $31,518 | $38,176 | $26,000 | 0.82 | |
| National Median | — | $28,418 | — | $25,000 | 0.88 |
Career Paths
Occupations commonly associated with rhetoric and composition/writing studies graduates
Technical Writers
English Language and Literature Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Postsecondary Teachers, All Other
Proofreaders and Copy Markers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Texas Tech University, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 129 graduates with reported earnings and 157 graduates with debt data. Small samples may not be representative.