Analysis
The Institute of Beauty and Wellness stands out nationally—ranking in the 95th percentile for cosmetology earnings—but its position within Wisconsin tells a more nuanced story. At $25,029 in first-year earnings, graduates here earn significantly more than the national median ($17,113) and outpace the state average ($21,659), though several Wisconsin schools produce similar or slightly better outcomes. The $10,555 in typical debt sits right at the state median, creating a manageable debt-to-earnings ratio of 0.42 that students typically resolve within their first two years of work.
What makes this program particularly promising is the earnings trajectory: graduates see 17% income growth by year four, reaching $29,220. That's unusual in cosmetology, where earnings often plateau quickly. Combined with the school's 52% Pell grant population, this suggests the program successfully serves students who might not have traditional four-year college options. The robust sample size of 100+ graduates means these aren't fluky numbers—this is consistent performance.
For parents concerned about beauty school being a risky investment, this program makes a solid case. Your child will carry manageable debt, earn more than most cosmetology graduates nationwide, and see their income grow rather than stagnate. While they won't be the highest earners in Wisconsin's beauty industry, they'll be positioned well above average with room to advance.
Where The Institute of Beauty and Wellness Stands
Earnings vs. debt across all cosmetology certificate's programs nationally
Earnings Distribution
How The Institute of Beauty and Wellness graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| The Institute of Beauty and Wellness | $25,029 | $29,220 | +17% |
| Aveda Institute-Madison | $25,029 | $29,220 | +17% |
| Paul Mitchell the School-Milwaukee | $19,570 | $28,742 | +47% |
| VICI Beauty School | $21,773 | $27,025 | +24% |
| The Salon Professional Academy-Appleton | $18,603 | $26,810 | +44% |
Compare to Similar Programs in Wisconsin
Cosmetology certificate's programs at peer institutions in Wisconsin (30 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| — | $25,029 | $29,220 | $10,555 | 0.42 | |
| $4,720 | $27,049 | — | $9,750 | 0.36 | |
| — | $25,029 | $29,220 | $10,555 | 0.42 | |
| — | $25,017 | $25,347 | $12,000 | 0.48 | |
| $4,724 | $23,405 | $25,795 | $9,395 | 0.40 | |
| — | $23,235 | $22,819 | $8,790 | 0.38 | |
| National Median | — | $17,113 | — | $9,862 | 0.58 |
Career Paths
Occupations commonly associated with cosmetology graduates
Skincare Specialists
Barbers
Hairdressers, Hairstylists, and Cosmetologists
Manicurists and Pedicurists
Personal Service Managers, All Other
Fitness and Wellness Coordinators
Spa Managers
First-Line Supervisors of Personal Service Workers
Makeup Artists, Theatrical and Performance
Shampooers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At The Institute of Beauty and Wellness, approximately 52% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 267 graduates with reported earnings and 298 graduates with debt data. Small samples may not be representative.