Public Relations, Advertising, and Applied Communication at The University of Alabama
Bachelor's Degree
ua.eduAnalysis
Alabama's public relations and communications program delivers strong starting salaries that accelerate impressively over time. With first-year earnings of $42,445 jumping to $54,063 by year four—a robust 27% growth—graduates see meaningful career progression that outpaces many communications programs nationally. The program ranks in the 75th percentile nationally for earnings, placing it well above the $39,794 national median and even exceeding the 75th percentile benchmark.
The debt picture is equally encouraging. At $25,000, student loans remain very manageable relative to earning potential, creating a debt-to-income ratio of just 0.59—meaning graduates can reasonably expect to handle their payments without financial strain. Among Alabama's limited options for this field, the program holds its own at the 60th percentile, essentially matching Auburn's outcomes while providing solid in-state value.
For parents evaluating this investment, Alabama's communications program represents a compelling choice that combines reasonable debt with above-average earning potential and strong growth trajectories. The program's performance suggests graduates successfully transition into careers with advancement opportunities, making this a financially sound option for students interested in PR and communications work.
Where The University of Alabama Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How The University of Alabama graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| The University of Alabama | $42,445 | $54,063 | +27% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| Syracuse University | $54,934 | $71,592 | +30% |
| Auburn University | $41,458 | $51,387 | +24% |
Compare to Similar Programs in Alabama
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Alabama (4 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,900 | $42,445 | $54,063 | $25,000 | 0.59 | |
| $12,536 | $41,458 | $51,387 | $23,250 | 0.56 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At The University of Alabama, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 333 graduates with reported earnings and 343 graduates with debt data. Small samples may not be representative.