Analysis
Alabama's Radio, Television, and Digital Communication program starts graduates at $31,911—noticeably above both the national median ($29,976) and most Alabama peers—but the real story emerges over time. By year four, earnings jump 39% to $44,365, suggesting graduates are successfully climbing into more senior production, digital marketing, or broadcast roles rather than staying stuck in entry-level positions common to this field.
The debt picture looks manageable at $24,823, creating a debt-to-earnings ratio of 0.78 that beats many communications programs nationally. Among Alabama's limited field of four schools offering this major, Alabama lands solidly in the 60th percentile for earnings while keeping debt nearly identical to the state median. The robust sample size (100+ graduates) means these aren't fluky numbers—this reflects consistent outcomes.
For families worried about the "starving artist" narrative around media careers, this program offers evidence that Alabama's career network and reputation in Southern media markets translate to actual job opportunities. Graduates aren't getting rich immediately, but they're earning slightly above typical communications majors from day one and showing meaningful career progression. If your child is committed to media work, these outcomes suggest Alabama provides a realistic path forward, particularly if they're strategic about internships and networking in Birmingham, Atlanta, or Nashville markets where the school's alumni connections run deep.
Where The University of Alabama Stands
Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally
Earnings Distribution
How The University of Alabama graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| The University of Alabama | $31,911 | $44,365 | +39% |
| Georgia Institute of Technology-Main Campus | $76,507 | $77,892 | +2% |
| New York University | $47,666 | $65,523 | +37% |
| Miami University-Hamilton | $50,938 | $59,993 | +18% |
| Troy University | $29,917 | $33,832 | +13% |
Compare to Similar Programs in Alabama
Radio, Television, and Digital Communication bachelors's programs at peer institutions in Alabama (4 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,900 | $31,911 | $44,365 | $24,823 | 0.78 | |
| $9,792 | $29,917 | $33,832 | $26,000 | 0.87 | |
| National Median | — | $29,976 | — | $24,250 | 0.81 |
Career Paths
Occupations commonly associated with radio, television, and digital communication graduates
Web and Digital Interface Designers
Video Game Designers
Communications Teachers, Postsecondary
Producers and Directors
Media Programming Directors
Talent Directors
Media Technical Directors/Managers
Film and Video Editors
News Analysts, Reporters, and Journalists
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At The University of Alabama, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 107 graduates with reported earnings and 116 graduates with debt data. Small samples may not be representative.