Median Earnings (1yr)
$42,173
73rd percentile (60th in TN)
Median Debt
$21,368
13% below national median
Debt-to-Earnings
0.51
Manageable
Sample Size
116
Adequate data

Analysis

UT-Knoxville's communications program outperforms most competitors while keeping debt manageable—starting earnings of $42,173 land in the 73rd percentile nationally and beat the state median by $2,400. Among Tennessee's 11 programs, this ranks in the 60th percentile, trailing only the University of Memphis while commanding significantly higher salaries than smaller private competitors. The debt picture looks even better: at $21,368, graduates carry roughly $3,600 less than typical peers and about half their first-year earnings, creating breathing room for recent graduates navigating entry-level media and marketing positions.

The 23% earnings growth to nearly $52,000 by year four suggests decent advancement potential, though communications careers often require strategic job-hopping to accelerate salary gains. With over 100 graduates in the dataset, these numbers represent reliable outcomes rather than statistical noise. The program attracts a predominantly middle-class student body (only 21% Pell recipients), which may reflect both UT's flagship status and the field's traditional career paths.

For Tennessee families, this represents solid value: your student gets flagship credentials and networking advantages while avoiding the debt burden that often saddles communications graduates. The combination of above-average starting salaries and below-average debt creates a financial foundation that won't constrain early-career choices or geographic mobility.

Where The University of Tennessee-Knoxville Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

The University of Tennessee-KnoxvilleOther public relations, advertising, and applied communication programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How The University of Tennessee-Knoxville graduates compare to all programs nationally

The University of Tennessee-Knoxville graduates earn $42k, placing them in the 73th percentile of all public relations, advertising, and applied communication bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Tennessee

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Tennessee (11 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
The University of Tennessee-Knoxville$42,173$51,859$21,3680.51
University of Memphis$39,819—$25,0000.63
Lee University$33,162$33,687$27,0000.81
National Median$39,794—$24,6250.62

Other Public Relations, Advertising, and Applied Communication Programs in Tennessee

Compare tuition, earnings, and debt across Tennessee schools

SchoolIn-State TuitionEarnings (1yr)Debt
University of Memphis
Memphis
$10,344$39,819$25,000
Lee University
Cleveland
$22,690$33,162$27,000

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At The University of Tennessee-Knoxville, approximately 21% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 116 graduates with reported earnings and 106 graduates with debt data. Small samples may not be representative.