Median Earnings (1yr)
$42,173
73rd percentile
60th percentile in Tennessee
Median Debt
$21,368
13% below national median

Analysis

UT-Knoxville's communications program outperforms most competitors while keeping debt manageable—starting earnings of $42,173 land in the 73rd percentile nationally and beat the state median by $2,400. Among Tennessee's 11 programs, this ranks in the 60th percentile, trailing only the University of Memphis while commanding significantly higher salaries than smaller private competitors. The debt picture looks even better: at $21,368, graduates carry roughly $3,600 less than typical peers and about half their first-year earnings, creating breathing room for recent graduates navigating entry-level media and marketing positions.

The 23% earnings growth to nearly $52,000 by year four suggests decent advancement potential, though communications careers often require strategic job-hopping to accelerate salary gains. With over 100 graduates in the dataset, these numbers represent reliable outcomes rather than statistical noise. The program attracts a predominantly middle-class student body (only 21% Pell recipients), which may reflect both UT's flagship status and the field's traditional career paths.

For Tennessee families, this represents solid value: your student gets flagship credentials and networking advantages while avoiding the debt burden that often saddles communications graduates. The combination of above-average starting salaries and below-average debt creates a financial foundation that won't constrain early-career choices or geographic mobility.

Where The University of Tennessee-Knoxville Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How The University of Tennessee-Knoxville graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
The University of Tennessee-Knoxville$42,173$51,859+23%
University of San Francisco$37,856$86,425+128%
American University$50,026$75,287+50%
Syracuse University$54,934$71,592+30%
Lee University$33,162$33,687+2%

Compare to Similar Programs in Tennessee

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Tennessee (11 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
The University of Tennessee-KnoxvilleKnoxville$13,484$42,173$51,859$21,3680.51
University of MemphisMemphis$10,344$39,819$25,0000.63
Lee UniversityCleveland$22,690$33,162$33,687$27,0000.81
National Median$39,794$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At The University of Tennessee-Knoxville, approximately 21% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 116 graduates with reported earnings and 106 graduates with debt data. Small samples may not be representative.