Public Relations, Advertising, and Applied Communication at The University of Tennessee-Knoxville
Bachelor's Degree
utk.eduAnalysis
UT-Knoxville's communications program outperforms most competitors while keeping debt manageable—starting earnings of $42,173 land in the 73rd percentile nationally and beat the state median by $2,400. Among Tennessee's 11 programs, this ranks in the 60th percentile, trailing only the University of Memphis while commanding significantly higher salaries than smaller private competitors. The debt picture looks even better: at $21,368, graduates carry roughly $3,600 less than typical peers and about half their first-year earnings, creating breathing room for recent graduates navigating entry-level media and marketing positions.
The 23% earnings growth to nearly $52,000 by year four suggests decent advancement potential, though communications careers often require strategic job-hopping to accelerate salary gains. With over 100 graduates in the dataset, these numbers represent reliable outcomes rather than statistical noise. The program attracts a predominantly middle-class student body (only 21% Pell recipients), which may reflect both UT's flagship status and the field's traditional career paths.
For Tennessee families, this represents solid value: your student gets flagship credentials and networking advantages while avoiding the debt burden that often saddles communications graduates. The combination of above-average starting salaries and below-average debt creates a financial foundation that won't constrain early-career choices or geographic mobility.
Where The University of Tennessee-Knoxville Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How The University of Tennessee-Knoxville graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| The University of Tennessee-Knoxville | $42,173 | $51,859 | +23% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| Syracuse University | $54,934 | $71,592 | +30% |
| Lee University | $33,162 | $33,687 | +2% |
Compare to Similar Programs in Tennessee
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Tennessee (11 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $13,484 | $42,173 | $51,859 | $21,368 | 0.51 | |
| $10,344 | $39,819 | — | $25,000 | 0.63 | |
| $22,690 | $33,162 | $33,687 | $27,000 | 0.81 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At The University of Tennessee-Knoxville, approximately 21% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 116 graduates with reported earnings and 106 graduates with debt data. Small samples may not be representative.