Analysis
University at Buffalo's Communication and Media Studies program delivers earnings that outpace both state and national medians by significant margins—first-year graduates earn $39,226 compared to New York's median of $31,881. While that places UB in the 60th percentile among New York programs (where competition from elite privates like Cornell and Fordham sets a high bar), it's more impressive against the national landscape at the 73rd percentile. The debt load of $22,251 sits comfortably below both state and national medians, producing a manageable 0.57 debt-to-earnings ratio that most graduates can handle.
The 22% earnings growth from year one to year four suggests graduates build marketable skills, with fourth-year earnings reaching nearly $48,000. For a state university with a 69% admission rate, these outcomes represent solid value—students aren't paying private school premiums but are achieving above-average results. The robust sample size of 100+ graduates adds confidence that these figures aren't flukes.
This program works particularly well for families looking to avoid heavy debt while still accessing a respected SUNY system credential. UB graduates enter the workforce earning roughly $7,000 more annually than the typical New York communications grad, and that gap matters when you're paying off loans. It's not going to match Cornell's outcomes, but at likely a fraction of the cost, it doesn't need to.
Where University at Buffalo Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University at Buffalo graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University at Buffalo | $39,226 | $47,922 | +22% |
| Cornell University | $62,182 | $80,616 | +30% |
| St. Thomas Aquinas College | $28,480 | $62,832 | +121% |
| Marist University | $41,818 | $62,340 | +49% |
| Pace University | $35,992 | $62,219 | +73% |
Compare to Similar Programs in New York
Communication and Media Studies bachelors's programs at peer institutions in New York (79 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,782 | $39,226 | $47,922 | $22,251 | 0.57 | |
| $66,014 | $62,182 | $80,616 | $14,418 | 0.23 | |
| $7,410 | $57,782 | — | $14,125 | 0.24 | |
| $63,268 | $50,750 | $52,131 | $27,000 | 0.53 | |
| $61,992 | $46,405 | $62,162 | $25,700 | 0.55 | |
| $50,850 | $44,016 | $59,580 | $26,000 | 0.59 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University at Buffalo, approximately 32% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 186 graduates with reported earnings and 195 graduates with debt data. Small samples may not be representative.