Public Relations, Advertising, and Applied Communication at University of Central Florida
Bachelor's Degree
ucf.eduAnalysis
UCF's communications program graduates earn about $6,000 less their first year than the national median, but there's an important Florida-specific context here: within the state, this program ranks in the 60th percentile, actually outperforming the Florida median of $36,000. The first-year salary of $37,388 reflects Orlando's competitive communications market more than program weakness. What really stands out is the debt load—graduates leave with $18,750, nearly $6,000 below the national median and right at Florida's average. That creates a manageable 0.50 debt-to-earnings ratio and positions graduates reasonably well for career entry.
The 19% earnings growth to $44,367 by year four shows typical career progression for the field, though it still lags behind Florida's powerhouse programs like UF and FSU (both above $42,000). For parents concerned about ROI, the key advantage here is controlled debt rather than exceptional starting salaries. Your child will earn slightly below what communications grads make nationally, but they'll do so with significantly less financial burden than peers at many comparable programs.
If your student is committed to communications and planning to work in Florida—where UCF's network and reputation are strong—this program offers reasonable value. The debt load is genuinely manageable, which matters more than many families realize in fields where starting salaries typically hover in the mid-to-high $30,000s.
Where University of Central Florida Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How University of Central Florida graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Central Florida | $37,388 | $44,367 | +19% |
| University of Miami | $43,917 | $61,959 | +41% |
| University of Florida | $42,099 | $58,636 | +39% |
| University of Florida-Online | $42,099 | $58,636 | +39% |
| The University of Tampa | $36,977 | $57,182 | +55% |
Compare to Similar Programs in Florida
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Florida (23 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $6,368 | $37,388 | $44,367 | $18,750 | 0.50 | |
| $59,926 | $43,917 | $61,959 | $18,000 | 0.41 | |
| $3,876 | $42,099 | $58,636 | $17,439 | 0.41 | |
| $6,381 | $42,099 | $58,636 | $17,439 | 0.41 | |
| $5,656 | $41,060 | $51,082 | $13,849 | 0.34 | |
| $33,424 | $36,977 | $57,182 | $25,000 | 0.68 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Central Florida, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 143 graduates with reported earnings and 113 graduates with debt data. Small samples may not be representative.