Analysis
University of Cincinnati's journalism program produces graduates earning about 10% less than the typical Ohio journalism grad—$34,829 versus the state median of $38,246. While that places it in the 40th percentile statewide, there's a silver lining: students here graduate with slightly more debt than the state average ($26,250 vs. $24,208), but still below the national median. The debt-to-earnings ratio of 0.75 means graduates face roughly 9 months of their first-year salary in loans, which is manageable though not exceptional for journalism.
The comparison to other Ohio programs tells the real story. Bowling Green graduates earn nearly $6,300 more in their first year, and multiple Ohio University campuses outperform UC by $3,400. For a field where entry-level salaries already run tight, that difference matters when making rent and loan payments. UC's 88% admission rate and the moderate sample size suggest this is a stable, accessible program—just not one that's distinguishing itself in Ohio's competitive journalism market.
If your child is set on journalism and UC for other reasons (location, campus fit, other academic interests), the debt load won't bury them. But if journalism is the priority and they have options, programs like Bowling Green appear to deliver stronger earning potential out of the gate without dramatically different debt burdens.
Where University of Cincinnati-Main Campus Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Earnings Distribution
How University of Cincinnati-Main Campus graduates compare to all programs nationally
Compare to Similar Programs in Ohio
Journalism bachelors's programs at peer institutions in Ohio (27 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $13,570 | $34,829 | — | $26,250 | 0.75 | |
| $14,081 | $41,159 | $42,357 | $27,000 | 0.66 | |
| $6,178 | $38,246 | $51,321 | $24,208 | 0.63 | |
| $6,178 | $38,246 | $51,321 | $24,208 | 0.63 | |
| $6,178 | $38,246 | $51,321 | $24,208 | 0.63 | |
| $6,178 | $38,246 | $51,321 | $24,208 | 0.63 | |
| National Median | — | $34,515 | — | $24,250 | 0.70 |
Career Paths
Occupations commonly associated with journalism graduates
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Film and Video Editors
News Analysts, Reporters, and Journalists
Photographers
Broadcast Announcers and Radio Disc Jockeys
Proofreaders and Copy Markers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Cincinnati-Main Campus, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 40 graduates with reported earnings and 44 graduates with debt data. Small samples may not be representative.