Analysis
University of Dayton's Communication and Media Studies program delivers earnings that outpace 89% of comparable programs nationwide—a standout result for a field often criticized for weak financial returns. Starting at $42,629, graduates earn more than $7,600 above the national median for comm majors, and by year four, that figure jumps to $60,466. That 42% earnings growth suggests graduates are landing roles with genuine advancement potential, not the stagnant entry-level positions common in this major.
Within Ohio, the picture is more nuanced. The program ranks in the 60th percentile statewide—solid but not exceptional. Denison leads the state at $47,396, while several other Ohio schools cluster around $41,000. Still, UD clearly outperforms the state median of $35,804. The debt load of $25,375 sits right at both national and state medians, creating a manageable 0.60 debt-to-earnings ratio that most families can handle.
For parents weighing this program, the trajectory matters more than the starting point. Communication degrees often struggle to justify their cost, but UD's version appears well-connected to employers who actually promote and pay liberal arts graduates. The combination of above-average starting salaries and strong four-year growth makes this a defensible choice—particularly for students drawn to media, PR, or corporate communications careers where UD clearly has developed strong pipelines.
Where University of Dayton Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of Dayton graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Dayton | $42,629 | $60,466 | +42% |
| John Carroll University | $41,072 | $55,079 | +34% |
| Ohio State University-Main Campus | $41,232 | $54,473 | +32% |
| Denison University | $47,396 | $52,234 | +10% |
| Miami University-Hamilton | $34,959 | $50,404 | +44% |
Compare to Similar Programs in Ohio
Communication and Media Studies bachelors's programs at peer institutions in Ohio (54 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $47,600 | $42,629 | $60,466 | $25,375 | 0.60 | |
| $64,000 | $47,396 | $52,234 | $25,187 | 0.53 | |
| $12,859 | $41,232 | $54,473 | $23,500 | 0.57 | |
| $13,570 | $41,138 | $46,535 | $23,816 | 0.58 | |
| $49,100 | $41,072 | $55,079 | $27,000 | 0.66 | |
| $48,125 | $39,771 | — | $26,825 | 0.67 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Dayton, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 156 graduates with reported earnings and 148 graduates with debt data. Small samples may not be representative.