Median Earnings (1yr)
$42,629
89th percentile
60th percentile in Ohio
Median Debt
$25,375
1% above national median

Analysis

University of Dayton's Communication and Media Studies program delivers earnings that outpace 89% of comparable programs nationwide—a standout result for a field often criticized for weak financial returns. Starting at $42,629, graduates earn more than $7,600 above the national median for comm majors, and by year four, that figure jumps to $60,466. That 42% earnings growth suggests graduates are landing roles with genuine advancement potential, not the stagnant entry-level positions common in this major.

Within Ohio, the picture is more nuanced. The program ranks in the 60th percentile statewide—solid but not exceptional. Denison leads the state at $47,396, while several other Ohio schools cluster around $41,000. Still, UD clearly outperforms the state median of $35,804. The debt load of $25,375 sits right at both national and state medians, creating a manageable 0.60 debt-to-earnings ratio that most families can handle.

For parents weighing this program, the trajectory matters more than the starting point. Communication degrees often struggle to justify their cost, but UD's version appears well-connected to employers who actually promote and pay liberal arts graduates. The combination of above-average starting salaries and strong four-year growth makes this a defensible choice—particularly for students drawn to media, PR, or corporate communications careers where UD clearly has developed strong pipelines.

Where University of Dayton Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How University of Dayton graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Dayton$42,629$60,466+42%
John Carroll University$41,072$55,079+34%
Ohio State University-Main Campus$41,232$54,473+32%
Denison University$47,396$52,234+10%
Miami University-Hamilton$34,959$50,404+44%

Compare to Similar Programs in Ohio

Communication and Media Studies bachelors's programs at peer institutions in Ohio (54 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of DaytonDayton$47,600$42,629$60,466$25,3750.60
Denison UniversityGranville$64,000$47,396$52,234$25,1870.53
Ohio State University-Main CampusColumbus$12,859$41,232$54,473$23,5000.57
University of Cincinnati-Main CampusCincinnati$13,570$41,138$46,535$23,8160.58
John Carroll UniversityUniversity Heights$49,100$41,072$55,079$27,0000.66
Xavier UniversityCincinnati$48,125$39,771$26,8250.67
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Dayton, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 156 graduates with reported earnings and 148 graduates with debt data. Small samples may not be representative.