Marketing at University of Illinois Chicago
Bachelor's Degree
Analysis
UIC's marketing program starts significantly behind the state pack—nearly $10,000 below comparable Illinois programs in year-one earnings—but demonstrates something more valuable than a strong debut: genuine career trajectory. By year four, graduates earning over $60,000 have closed much of that gap through 42% earnings growth, suggesting they're gaining traction in Chicago's competitive market rather than plateauing early.
The debt picture provides meaningful breathing room. At $18,750, graduates carry roughly $5,000 less than typical marketing majors both nationally and in Illinois, translating to manageable monthly payments even during that slower-earning first year. The 0.44 debt-to-earnings ratio means a graduate could theoretically pay off their entire loan with half of one year's salary—a cushion that matters when you're building a career in an entry-level marketing role.
This program won't match the earning power of Illinois flagship or private competitors, but for families prioritizing affordability and upward mobility (half of students receive Pell grants), it offers a workable equation. Your child would graduate with light debt and clear earnings momentum, particularly valuable if they're networking and job-hopping strategically in Chicago. The slower start reflects UIC's broader profile as an access-oriented urban university, not necessarily weakness in program quality or employer connections.
Where University of Illinois Chicago Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Illinois Chicago graduates compare to all programs nationally
University of Illinois Chicago graduates earn $43k, placing them in the 38th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Illinois
Marketing bachelors's programs at peer institutions in Illinois (37 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Illinois Chicago | $42,782 | $60,779 | $18,750 | 0.44 |
| University of Illinois Urbana-Champaign | $69,273 | $78,864 | $20,000 | 0.29 |
| Illinois Wesleyan University | $56,684 | — | — | — |
| Illinois State University | $51,687 | $63,704 | $20,500 | 0.40 |
| Northern Illinois University | $51,137 | $59,336 | $23,875 | 0.47 |
| Loyola University Chicago | $51,065 | $73,410 | $25,000 | 0.49 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Illinois
Compare tuition, earnings, and debt across Illinois schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Illinois Urbana-Champaign Champaign | $16,004 | $69,273 | $20,000 |
| Illinois Wesleyan University Bloomington | $55,704 | $56,684 | — |
| Illinois State University Normal | $16,021 | $51,687 | $20,500 |
| Northern Illinois University Dekalb | $12,700 | $51,137 | $23,875 |
| Loyola University Chicago Chicago | $51,716 | $51,065 | $25,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Illinois Chicago, approximately 50% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 198 graduates with reported earnings and 178 graduates with debt data. Small samples may not be representative.