Median Earnings (1yr)Reported
$42,782
38th percentile
40th percentile in Illinois
Median DebtReported
$18,750
23% below national median

Based on U.S. Department of Education data (October 2025 release).

Analysis

UIC's marketing program starts significantly behind the state packβ€”nearly $10,000 below comparable Illinois programs in year-one earningsβ€”but demonstrates something more valuable than a strong debut: genuine career trajectory. By year four, graduates earning over $60,000 have closed much of that gap through 42% earnings growth, suggesting they're gaining traction in Chicago's competitive market rather than plateauing early.

The debt picture provides meaningful breathing room. At $18,750, graduates carry roughly $5,000 less than typical marketing majors both nationally and in Illinois, translating to manageable monthly payments even during that slower-earning first year. The 0.44 debt-to-earnings ratio means a graduate could theoretically pay off their entire loan with half of one year's salaryβ€”a cushion that matters when you're building a career in an entry-level marketing role.

This program won't match the earning power of Illinois flagship or private competitors, but for families prioritizing affordability and upward mobility (half of students receive Pell grants), it offers a workable equation. Your child would graduate with light debt and clear earnings momentum, particularly valuable if they're networking and job-hopping strategically in Chicago. The slower start reflects UIC's broader profile as an access-oriented urban university, not necessarily weakness in program quality or employer connections.

Where University of Illinois Chicago Stands

Earnings vs. debt across all marketing bachelors's programs nationally

Earnings Distribution

How University of Illinois Chicago graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Illinois Chicago$42,782$60,779+42%
University of Illinois Urbana-Champaign$69,273$78,864+14%
Loyola University Chicago$51,065$73,410+44%
Elmhurst University$40,074$68,938+72%
DePaul University$50,012$67,367+35%

Compare to Similar Programs in Illinois

Marketing bachelors's programs at peer institutions in Illinois (37 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Illinois ChicagoChicago$14,338$42,782$60,779$18,7500.44
University of Illinois Urbana-ChampaignChampaign$16,004$69,273$78,864$20,0000.29
Illinois Wesleyan UniversityBloomington$55,704$56,684β€”β€”β€”
Illinois State UniversityNormal$16,021$51,687$63,704$20,5000.40
Northern Illinois UniversityDekalb$12,700$51,137$59,336$23,8750.47
Loyola University ChicagoChicago$51,716$51,065$73,410$25,0000.49
National Medianβ€”$44,728β€”$24,2670.54

Career Paths

Occupations commonly associated with marketing graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

$159,660/yrJobs growth:Bachelor's degree

Sales Managers

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

$138,060/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Web and Digital Interface Designers

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

$95,380/yrJobs growth:Bachelor's degree

Video Game Designers

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

$95,380/yrJobs growth:Bachelor's degree

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

$76,950/yrJobs growth:Bachelor's degree

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

$76,950/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Survey Researchers

Plan, develop, or conduct surveys. May analyze and interpret the meaning of survey data, determine survey objectives, or suggest or test question wording. Includes social scientists who primarily design questionnaires or supervise survey teams.

$63,380/yrJobs growth:Master's degree

Explore Related Programs

Marketing in Illinois

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About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Illinois Chicago, approximately 50% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 198 graduates with reported earnings and 178 graduates with debt data. Small samples may not be representative.