Analysis
Kansas University's journalism graduates substantially outperform their peers, earning $43,191 one year out—$9,000 more than the typical journalism graduate nationally and ranking in the 95th percentile. That's the kind of outcome gap that matters when journalism is often criticized as an economically risky major. Against the standard story of struggling young reporters, these graduates start strong and continue upward, reaching nearly $55,000 by year four.
The debt picture reinforces the value proposition. At $22,811, graduates carry less than six months' starting salary in loans—well below the program's own industry standard and roughly on par with Kansas peers. The 0.53 debt-to-earnings ratio means repayment should be manageable even on entry-level journalism salaries. It's worth noting that KU ranks solidly in the middle of Kansas journalism programs for earnings (60th percentile), but when you're already at the national 95th percentile, that's more a reflection of Kansas programs collectively performing well than any weakness here.
The 27% earnings growth over four years suggests graduates gain traction in their careers rather than plateauing quickly. For a parent weighing the practical realities of a journalism degree, KU offers something increasingly rare: strong outcomes with modest debt in a field where many programs leave graduates financially stretched.
Where University of Kansas Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Earnings Distribution
How University of Kansas graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Kansas | $43,191 | $54,736 | +27% |
| George Washington University | $52,015 | $66,907 | +29% |
| Northwestern University | $50,426 | $63,740 | +26% |
| Syracuse University | $40,757 | $62,752 | +54% |
| Kansas State University | $37,484 | $47,601 | +27% |
Compare to Similar Programs in Kansas
Journalism bachelors's programs at peer institutions in Kansas (8 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,700 | $43,191 | $54,736 | $22,811 | 0.53 | |
| $10,942 | $37,484 | $47,601 | $21,500 | 0.57 | |
| National Median | — | $34,515 | — | $24,250 | 0.70 |
Career Paths
Occupations commonly associated with journalism graduates
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Film and Video Editors
News Analysts, Reporters, and Journalists
Photographers
Broadcast Announcers and Radio Disc Jockeys
Proofreaders and Copy Markers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Kansas, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 198 graduates with reported earnings and 192 graduates with debt data. Small samples may not be representative.