Median Earnings (1yr)
$35,605
24th percentile
Median Debt
$20,828
15% below national median

Analysis

University of Portland graduates in this field face a rocky start—$35,605 in year one is below both state and national medians—but they catch up quickly. By year four, earnings jump to $61,776, a 74% increase that suggests either strong alumni networks kicking in or graduates gaining traction in competitive Portland media markets. Among Oregon's five programs, this ranks squarely in the middle, trailing University of Oregon's stronger $42,159 starting point but outpacing the field long-term.

The $20,828 debt load is actually lighter than typical for this major (below both state and national medians), making the challenging first year more manageable. That 0.58 debt-to-earnings ratio means graduates owe about seven months of first-year salary—not ideal, but survivable, especially given the trajectory. The real question is whether your family can handle those lean early years while waiting for the growth curve to materialize.

If your student has family support to weather lower starting pay or connections in Portland's creative economy, this program offers a reasonable path forward. Without that cushion, the below-average starting salary combined with moderate sample size should prompt serious conversations about backup plans and realistic budgeting for those first two years out of school.

Where University of Portland Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How University of Portland graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Portland$35,605$61,776+74%
University of San Francisco$37,856$86,425+128%
American University$50,026$75,287+50%
Syracuse University$54,934$71,592+30%
University of Oregon$42,159$60,519+44%

Compare to Similar Programs in Oregon

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Oregon (5 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of PortlandPortland$54,900$35,605$61,776$20,8280.58
University of OregonEugene$15,669$42,159$60,519$21,5000.51
George Fox UniversityNewberg$40,940$37,012$23,2500.63
National Median$39,794$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Portland, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 30 graduates with reported earnings and 30 graduates with debt data. Small samples may not be representative.