Public Relations, Advertising, and Applied Communication at University of Portland
Bachelor's Degree
up.eduAnalysis
University of Portland graduates in this field face a rocky start—$35,605 in year one is below both state and national medians—but they catch up quickly. By year four, earnings jump to $61,776, a 74% increase that suggests either strong alumni networks kicking in or graduates gaining traction in competitive Portland media markets. Among Oregon's five programs, this ranks squarely in the middle, trailing University of Oregon's stronger $42,159 starting point but outpacing the field long-term.
The $20,828 debt load is actually lighter than typical for this major (below both state and national medians), making the challenging first year more manageable. That 0.58 debt-to-earnings ratio means graduates owe about seven months of first-year salary—not ideal, but survivable, especially given the trajectory. The real question is whether your family can handle those lean early years while waiting for the growth curve to materialize.
If your student has family support to weather lower starting pay or connections in Portland's creative economy, this program offers a reasonable path forward. Without that cushion, the below-average starting salary combined with moderate sample size should prompt serious conversations about backup plans and realistic budgeting for those first two years out of school.
Where University of Portland Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How University of Portland graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Portland | $35,605 | $61,776 | +74% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| Syracuse University | $54,934 | $71,592 | +30% |
| University of Oregon | $42,159 | $60,519 | +44% |
Compare to Similar Programs in Oregon
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Oregon (5 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $54,900 | $35,605 | $61,776 | $20,828 | 0.58 | |
| $15,669 | $42,159 | $60,519 | $21,500 | 0.51 | |
| $40,940 | $37,012 | — | $23,250 | 0.63 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Portland, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 30 graduates with reported earnings and 30 graduates with debt data. Small samples may not be representative.