Median Earnings (1yr)
$33,941
76th percentile
60th percentile in South Carolina
Median Debt
$21,500
11% below national median

Analysis

USC Columbia's media program offers a surprisingly strong financial outcome for a field often criticized for low pay. Graduates earn $33,941 in their first year—outperforming 76% of similar programs nationally and matching the state median among South Carolina's eight schools offering this degree. More importantly, earnings jump 31% by year four to $44,406, suggesting graduates are finding stable career progression rather than hitting an early ceiling.

The $21,500 median debt is meaningful here. While communications programs nationally carry a median debt of $24,250, USC students borrow about $3,000 less while earning $4,000 more than the national median their first year out. The debt-to-earnings ratio of 0.63 means graduates owe roughly eight months of salary—manageable territory for a field where many programs leave students with debt that exceeds their entire first-year paycheck.

For families concerned about the financial viability of a media career, this program demonstrates it's possible to enter the field without excessive debt while maintaining decent earning potential. The moderate sample size (30-100 graduates) provides reasonable confidence in these outcomes, and the upward earnings trajectory through year four suggests graduates are building real careers rather than cycling through entry-level positions. It won't make your child wealthy, but it's a practical path into media work without the debt burden common at many communications programs.

Where University of South Carolina-Columbia Stands

Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally

Earnings Distribution

How University of South Carolina-Columbia graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of South Carolina-Columbia$33,941$44,406+31%
Georgia Institute of Technology-Main Campus$76,507$77,892+2%
New York University$47,666$65,523+37%
Miami University-Hamilton$50,938$59,993+18%
Miami University-Middletown$50,938$59,993+18%

Compare to Similar Programs Nationally

Radio, Television, and Digital Communication bachelors's programs at top institutions nationally

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of South Carolina-ColumbiaColumbia$12,688$33,941$44,406$21,5000.63
Georgia Institute of Technology-Main CampusAtlanta$11,764$76,507$77,892$28,3500.37
Rochester Institute of TechnologyRochester$57,016$71,549—$27,0000.38
Miami University-HamiltonHamilton$7,278$50,938$59,993$24,2500.48
Miami University-MiddletownMiddletown$7,278$50,938$59,993$24,2500.48
Miami University-OxfordOxford$17,809$50,938$59,993$24,2500.48
National Median—$29,976—$24,2500.81

Career Paths

Occupations commonly associated with radio, television, and digital communication graduates

Web and Digital Interface Designers

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

$95,380/yrJobs growth:Bachelor's degree

Video Game Designers

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

$95,380/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Producers and Directors

Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

$83,480/yrJobs growth:Bachelor's degree

Media Programming Directors

Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

$83,480/yrJobs growth:Bachelor's degree

Talent Directors

Audition and interview performers to select most appropriate talent for parts in stage, television, radio, or motion picture productions.

$83,480/yrJobs growth:Bachelor's degree

Media Technical Directors/Managers

Coordinate activities of technical departments, such as taping, editing, engineering, and maintenance, to produce radio or television programs.

$83,480/yrJobs growth:Bachelor's degree

Film and Video Editors

Edit moving images on film, video, or other media. May work with a producer or director to organize images for final production. May edit or synchronize soundtracks with images.

$70,570/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Managers, All Other

All managers not listed separately.

Regulatory Affairs Managers

Plan, direct, or coordinate production activities of an organization to ensure compliance with regulations and standard operating procedures.

Compliance Managers

Plan, direct, or coordinate activities of an organization to ensure compliance with ethical or regulatory standards.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of South Carolina-Columbia, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 52 graduates with reported earnings and 48 graduates with debt data. Small samples may not be representative.