Radio, Television, and Digital Communication at University of South Carolina-Columbia
Bachelor's Degree
Analysis
USC Columbia's media program offers a surprisingly strong financial outcome for a field often criticized for low pay. Graduates earn $33,941 in their first year—outperforming 76% of similar programs nationally and matching the state median among South Carolina's eight schools offering this degree. More importantly, earnings jump 31% by year four to $44,406, suggesting graduates are finding stable career progression rather than hitting an early ceiling.
The $21,500 median debt is meaningful here. While communications programs nationally carry a median debt of $24,250, USC students borrow about $3,000 less while earning $4,000 more than the national median their first year out. The debt-to-earnings ratio of 0.63 means graduates owe roughly eight months of salary—manageable territory for a field where many programs leave students with debt that exceeds their entire first-year paycheck.
For families concerned about the financial viability of a media career, this program demonstrates it's possible to enter the field without excessive debt while maintaining decent earning potential. The moderate sample size (30-100 graduates) provides reasonable confidence in these outcomes, and the upward earnings trajectory through year four suggests graduates are building real careers rather than cycling through entry-level positions. It won't make your child wealthy, but it's a practical path into media work without the debt burden common at many communications programs.
Where University of South Carolina-Columbia Stands
Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of South Carolina-Columbia graduates compare to all programs nationally
University of South Carolina-Columbia graduates earn $34k, placing them in the 76th percentile of all radio, television, and digital communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in South Carolina
Radio, Television, and Digital Communication bachelors's programs at peer institutions in South Carolina (8 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of South Carolina-Columbia | $33,941 | $44,406 | $21,500 | 0.63 |
| National Median | $29,976 | — | $24,250 | 0.81 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of South Carolina-Columbia, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 52 graduates with reported earnings and 48 graduates with debt data. Small samples may not be representative.