Analysis
With earnings jumping 28% from $35,792 to nearly $46,000 in just four years, University of South Dakota's Communication program shows graduates building momentum after graduation rather than plateauing immediately. That growth trajectory matters for a field where many programs see graduates struggle to advance beyond entry-level wages. The $26,000 debt load translates to manageable monthly payments even at the starting salary, and by year four, the debt-to-earnings picture looks quite comfortable.
The state comparison reveals something worth noting: while USD performs slightly below the South Dakota median for this major (40th percentile), the absolute dollar difference is modest—about $1,700 annually—and the strong earnings growth suggests USD graduates are catching up quickly. South Dakota State leads the state at $39,173, but USD's trajectory shows graduates closing that gap by year four. Nationally, the program sits right at the middle of the pack (54th percentile), performing better than half of similar programs across the country.
For families concerned about return on investment in a communications degree, this data should be reassuring. The combination of below-national-average debt and steady earnings progression creates a financial foundation that improves noticeably over time. The story here isn't about commanding top starting salaries—it's about consistent career development that transforms an adequate first job into a solid income within a few years.
Where University of South Dakota Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of South Dakota graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of South Dakota | $35,792 | $45,965 | +28% |
| Cornell University | $62,182 | $80,616 | +30% |
| University of Pennsylvania | $53,022 | $77,464 | +46% |
| Northwestern University | $52,210 | $77,066 | +48% |
| South Dakota State University | $39,173 | $35,719 | -9% |
Compare to Similar Programs in South Dakota
Communication and Media Studies bachelors's programs at peer institutions in South Dakota (7 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,432 | $35,792 | $45,965 | $26,000 | 0.73 | |
| $9,299 | $39,173 | $35,719 | $25,500 | 0.65 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of South Dakota, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 89 graduates with reported earnings and 98 graduates with debt data. Small samples may not be representative.