Communication and Media Studies at University of South Dakota
Bachelor's Degree
Analysis
With earnings jumping 28% from $35,792 to nearly $46,000 in just four years, University of South Dakota's Communication program shows graduates building momentum after graduation rather than plateauing immediately. That growth trajectory matters for a field where many programs see graduates struggle to advance beyond entry-level wages. The $26,000 debt load translates to manageable monthly payments even at the starting salary, and by year four, the debt-to-earnings picture looks quite comfortable.
The state comparison reveals something worth noting: while USD performs slightly below the South Dakota median for this major (40th percentile), the absolute dollar difference is modest—about $1,700 annually—and the strong earnings growth suggests USD graduates are catching up quickly. South Dakota State leads the state at $39,173, but USD's trajectory shows graduates closing that gap by year four. Nationally, the program sits right at the middle of the pack (54th percentile), performing better than half of similar programs across the country.
For families concerned about return on investment in a communications degree, this data should be reassuring. The combination of below-national-average debt and steady earnings progression creates a financial foundation that improves noticeably over time. The story here isn't about commanding top starting salaries—it's about consistent career development that transforms an adequate first job into a solid income within a few years.
Where University of South Dakota Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of South Dakota graduates compare to all programs nationally
University of South Dakota graduates earn $36k, placing them in the 54th percentile of all communication and media studies bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in South Dakota
Communication and Media Studies bachelors's programs at peer institutions in South Dakota (7 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of South Dakota | $35,792 | $45,965 | $26,000 | 0.73 |
| South Dakota State University | $39,173 | $35,719 | $25,500 | 0.65 |
| National Median | $34,959 | — | $25,000 | 0.72 |
Other Communication and Media Studies Programs in South Dakota
Compare tuition, earnings, and debt across South Dakota schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| South Dakota State University Brookings | $9,299 | $39,173 | $25,500 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of South Dakota, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 89 graduates with reported earnings and 98 graduates with debt data. Small samples may not be representative.