Median Earnings (1yr)
$35,792
54th percentile
40th percentile in South Dakota
Median Debt
$26,000
4% above national median

Analysis

With earnings jumping 28% from $35,792 to nearly $46,000 in just four years, University of South Dakota's Communication program shows graduates building momentum after graduation rather than plateauing immediately. That growth trajectory matters for a field where many programs see graduates struggle to advance beyond entry-level wages. The $26,000 debt load translates to manageable monthly payments even at the starting salary, and by year four, the debt-to-earnings picture looks quite comfortable.

The state comparison reveals something worth noting: while USD performs slightly below the South Dakota median for this major (40th percentile), the absolute dollar difference is modest—about $1,700 annually—and the strong earnings growth suggests USD graduates are catching up quickly. South Dakota State leads the state at $39,173, but USD's trajectory shows graduates closing that gap by year four. Nationally, the program sits right at the middle of the pack (54th percentile), performing better than half of similar programs across the country.

For families concerned about return on investment in a communications degree, this data should be reassuring. The combination of below-national-average debt and steady earnings progression creates a financial foundation that improves noticeably over time. The story here isn't about commanding top starting salaries—it's about consistent career development that transforms an adequate first job into a solid income within a few years.

Where University of South Dakota Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How University of South Dakota graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of South Dakota$35,792$45,965+28%
Cornell University$62,182$80,616+30%
University of Pennsylvania$53,022$77,464+46%
Northwestern University$52,210$77,066+48%
South Dakota State University$39,173$35,719-9%

Compare to Similar Programs in South Dakota

Communication and Media Studies bachelors's programs at peer institutions in South Dakota (7 total in state)

Scroll to see more →

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of South DakotaVermillion$9,432$35,792$45,965$26,0000.73
South Dakota State UniversityBrookings$9,299$39,173$35,719$25,5000.65
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of South Dakota, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 89 graduates with reported earnings and 98 graduates with debt data. Small samples may not be representative.