Analysis
University of West Florida's Communication and Media Studies program starts slow but shows promising momentum. First-year graduates earn $30,850βabout $4,000 below Florida's median for this majorβbut by year four, earnings jump 29% to nearly $40,000. That growth trajectory matters, especially when paired with manageable debt of $20,000 (well below both state and national averages).
The state comparison reveals important context: this program ranks in the 40th percentile among Florida's 36 communication programs, placing it solidly in the middle tier. You're not getting Florida State's outcomes, but you're also not taking on Florida State's price tag. The debt-to-earnings ratio of 0.65 means graduates typically owe less than eight months of their first-year salaryβa comfortable starting point that improves as earnings grow.
The real calculation here is whether the lower initial earnings are worth the significantly reduced debt burden. For students who need to work their way up in competitive media markets, starting with $5,000-$6,000 less debt than peers at other Florida schools provides meaningful breathing room. The earnings growth suggests graduates find their footing within a few years, making this a reasonable choice for cost-conscious families willing to play the slightly longer game.
Where University of West Florida Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of West Florida graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of West Florida | $30,850 | $39,849 | +29% |
| The University of Tampa | $32,804 | $50,794 | +55% |
| Rollins College | $36,285 | $48,937 | +35% |
| Florida International University | $36,424 | $48,868 | +34% |
| DeVry University-Florida | $47,622 | $47,238 | -1% |
Compare to Similar Programs in Florida
Communication and Media Studies bachelors's programs at peer institutions in Florida (36 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $6,360 | $30,850 | $39,849 | $20,000 | 0.65 | |
| $17,488 | $47,622 | $47,238 | $56,858 | 1.19 | |
| $2,878 | $43,508 | β | β | β | |
| $6,118 | $39,342 | $45,772 | $19,258 | 0.49 | |
| $6,368 | $37,021 | $38,915 | $21,854 | 0.59 | |
| $6,389 | $36,842 | $44,654 | $17,345 | 0.47 | |
| National Median | β | $34,959 | β | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of West Florida, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 83 graduates with reported earnings and 82 graduates with debt data. Small samples may not be representative.