Communication and Media Studies at University of West Florida
Bachelor's Degree
Analysis
University of West Florida's Communication and Media Studies program starts slow but shows promising momentum. First-year graduates earn $30,850—about $4,000 below Florida's median for this major—but by year four, earnings jump 29% to nearly $40,000. That growth trajectory matters, especially when paired with manageable debt of $20,000 (well below both state and national averages).
The state comparison reveals important context: this program ranks in the 40th percentile among Florida's 36 communication programs, placing it solidly in the middle tier. You're not getting Florida State's outcomes, but you're also not taking on Florida State's price tag. The debt-to-earnings ratio of 0.65 means graduates typically owe less than eight months of their first-year salary—a comfortable starting point that improves as earnings grow.
The real calculation here is whether the lower initial earnings are worth the significantly reduced debt burden. For students who need to work their way up in competitive media markets, starting with $5,000-$6,000 less debt than peers at other Florida schools provides meaningful breathing room. The earnings growth suggests graduates find their footing within a few years, making this a reasonable choice for cost-conscious families willing to play the slightly longer game.
Where University of West Florida Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of West Florida graduates compare to all programs nationally
University of West Florida graduates earn $31k, placing them in the 27th percentile of all communication and media studies bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Florida
Communication and Media Studies bachelors's programs at peer institutions in Florida (36 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of West Florida | $30,850 | $39,849 | $20,000 | 0.65 |
| DeVry University-Florida | $47,622 | $47,238 | $56,858 | 1.19 |
| Florida State College at Jacksonville | $43,508 | — | — | — |
| Florida Gulf Coast University | $39,342 | $45,772 | $19,258 | 0.49 |
| University of Central Florida | $37,021 | $38,915 | $21,854 | 0.59 |
| University of North Florida | $36,842 | $44,654 | $17,345 | 0.47 |
| National Median | $34,959 | — | $25,000 | 0.72 |
Other Communication and Media Studies Programs in Florida
Compare tuition, earnings, and debt across Florida schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| DeVry University-Florida Orlando | $17,488 | $47,622 | $56,858 |
| Florida State College at Jacksonville Jacksonville | $2,878 | $43,508 | — |
| Florida Gulf Coast University Fort Myers | $6,118 | $39,342 | $19,258 |
| University of Central Florida Orlando | $6,368 | $37,021 | $21,854 |
| University of North Florida Jacksonville | $6,389 | $36,842 | $17,345 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of West Florida, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 83 graduates with reported earnings and 82 graduates with debt data. Small samples may not be representative.