Median Earnings (1yr)
$30,850
27th percentile
40th percentile in Florida
Median Debt
$20,000
20% below national median

Analysis

University of West Florida's Communication and Media Studies program starts slow but shows promising momentum. First-year graduates earn $30,850β€”about $4,000 below Florida's median for this majorβ€”but by year four, earnings jump 29% to nearly $40,000. That growth trajectory matters, especially when paired with manageable debt of $20,000 (well below both state and national averages).

The state comparison reveals important context: this program ranks in the 40th percentile among Florida's 36 communication programs, placing it solidly in the middle tier. You're not getting Florida State's outcomes, but you're also not taking on Florida State's price tag. The debt-to-earnings ratio of 0.65 means graduates typically owe less than eight months of their first-year salaryβ€”a comfortable starting point that improves as earnings grow.

The real calculation here is whether the lower initial earnings are worth the significantly reduced debt burden. For students who need to work their way up in competitive media markets, starting with $5,000-$6,000 less debt than peers at other Florida schools provides meaningful breathing room. The earnings growth suggests graduates find their footing within a few years, making this a reasonable choice for cost-conscious families willing to play the slightly longer game.

Where University of West Florida Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How University of West Florida graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of West Florida$30,850$39,849+29%
The University of Tampa$32,804$50,794+55%
Rollins College$36,285$48,937+35%
Florida International University$36,424$48,868+34%
DeVry University-Florida$47,622$47,238-1%

Compare to Similar Programs in Florida

Communication and Media Studies bachelors's programs at peer institutions in Florida (36 total in state)

Scroll to see more β†’

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of West FloridaPensacola$6,360$30,850$39,849$20,0000.65
DeVry University-FloridaOrlando$17,488$47,622$47,238$56,8581.19
Florida State College at JacksonvilleJacksonville$2,878$43,508β€”β€”β€”
Florida Gulf Coast UniversityFort Myers$6,118$39,342$45,772$19,2580.49
University of Central FloridaOrlando$6,368$37,021$38,915$21,8540.59
University of North FloridaJacksonville$6,389$36,842$44,654$17,3450.47
National Medianβ€”$34,959β€”$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of West Florida, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 83 graduates with reported earnings and 82 graduates with debt data. Small samples may not be representative.