Analysis
UW-Madison's sociology program sits in an interesting position—it beats the national median by about 5% but trails several Wisconsin state schools in first-year outcomes, landing at just the 40th percentile statewide. Schools like UW-Stevens Point, UW-Milwaukee, and UW-Whitewater all produce higher initial earnings, which matters since many students stay in-state after graduation. The debt picture, however, is notably favorable: at $17,802, graduates here borrow about $8,000 less than the state median and carry a manageable 0.50 debt-to-earnings ratio.
The real story emerges over time. That 47% earnings jump from year one to year four ($35,889 to $52,892) is substantial for a social science degree, suggesting the credential and network from a flagship university increasingly pay dividends as careers develop. Still, that initial earnings gap versus other Wisconsin programs means graduates might face tighter budgets early on, particularly if they're banking on entry-level salaries to cover living expenses in Madison or Milwaukee.
For families weighing the flagship premium, the trade-off is clear: accept a slower start than you'd get at some regional campuses in exchange for stronger mid-career trajectory and significantly lower debt. If your child can weather those first few years—perhaps with family support or careful budgeting—the combination of modest borrowing and solid earnings growth makes this a reasonable investment within the sociology landscape.
Where University of Wisconsin-Madison Stands
Earnings vs. debt across all sociology bachelors's programs nationally
Earnings Distribution
How University of Wisconsin-Madison graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Wisconsin-Madison | $35,889 | $52,892 | +47% |
| Saint Norbert College | $35,981 | $45,831 | +27% |
| University of Wisconsin-La Crosse | $33,529 | $44,586 | +33% |
| University of Wisconsin-Stevens Point | $37,888 | $43,997 | +16% |
| University of Wisconsin-Milwaukee | $36,452 | $43,554 | +19% |
Compare to Similar Programs in Wisconsin
Sociology bachelors's programs at peer institutions in Wisconsin (21 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,205 | $35,889 | $52,892 | $17,802 | 0.50 | |
| $8,834 | $37,888 | $43,997 | $25,968 | 0.69 | |
| $10,020 | $36,452 | $43,554 | $26,000 | 0.71 | |
| $8,250 | $36,411 | $43,215 | $26,250 | 0.72 | |
| $58,554 | $36,222 | — | $27,000 | 0.75 | |
| $44,432 | $35,981 | $45,831 | $26,000 | 0.72 | |
| National Median | — | $34,102 | — | $25,000 | 0.73 |
Career Paths
Occupations commonly associated with sociology graduates
Sociologists
Sociology Teachers, Postsecondary
Social Sciences Teachers, Postsecondary, All Other
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
Loss Prevention Managers
Wind Energy Operations Managers
Wind Energy Development Managers
Brownfield Redevelopment Specialists and Site Managers
Social Science Research Assistants
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Madison, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 57 graduates with reported earnings and 64 graduates with debt data. Small samples may not be representative.