Median Earnings (1yr)
$35,889
64th percentile
40th percentile in Wisconsin
Median Debt
$17,802
29% below national median

Analysis

UW-Madison's sociology program sits in an interesting position—it beats the national median by about 5% but trails several Wisconsin state schools in first-year outcomes, landing at just the 40th percentile statewide. Schools like UW-Stevens Point, UW-Milwaukee, and UW-Whitewater all produce higher initial earnings, which matters since many students stay in-state after graduation. The debt picture, however, is notably favorable: at $17,802, graduates here borrow about $8,000 less than the state median and carry a manageable 0.50 debt-to-earnings ratio.

The real story emerges over time. That 47% earnings jump from year one to year four ($35,889 to $52,892) is substantial for a social science degree, suggesting the credential and network from a flagship university increasingly pay dividends as careers develop. Still, that initial earnings gap versus other Wisconsin programs means graduates might face tighter budgets early on, particularly if they're banking on entry-level salaries to cover living expenses in Madison or Milwaukee.

For families weighing the flagship premium, the trade-off is clear: accept a slower start than you'd get at some regional campuses in exchange for stronger mid-career trajectory and significantly lower debt. If your child can weather those first few years—perhaps with family support or careful budgeting—the combination of modest borrowing and solid earnings growth makes this a reasonable investment within the sociology landscape.

Where University of Wisconsin-Madison Stands

Earnings vs. debt across all sociology bachelors's programs nationally

Earnings Distribution

How University of Wisconsin-Madison graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Wisconsin-Madison$35,889$52,892+47%
Saint Norbert College$35,981$45,831+27%
University of Wisconsin-La Crosse$33,529$44,586+33%
University of Wisconsin-Stevens Point$37,888$43,997+16%
University of Wisconsin-Milwaukee$36,452$43,554+19%

Compare to Similar Programs in Wisconsin

Sociology bachelors's programs at peer institutions in Wisconsin (21 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Wisconsin-MadisonMadison$11,205$35,889$52,892$17,8020.50
University of Wisconsin-Stevens PointStevens Point$8,834$37,888$43,997$25,9680.69
University of Wisconsin-MilwaukeeMilwaukee$10,020$36,452$43,554$26,0000.71
University of Wisconsin-WhitewaterWhitewater$8,250$36,411$43,215$26,2500.72
Beloit CollegeBeloit$58,554$36,222—$27,0000.75
Saint Norbert CollegeDe Pere$44,432$35,981$45,831$26,0000.72
National Median—$34,102—$25,0000.73

Career Paths

Occupations commonly associated with sociology graduates

Sociologists

Study human society and social behavior by examining the groups and social institutions that people form, as well as various social, religious, political, and business organizations. May study the behavior and interaction of groups, trace their origin and growth, and analyze the influence of group activities on individual members.

$101,690/yrJobs growth:Master's degree

Sociology Teachers, Postsecondary

Teach courses in sociology. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Social Sciences Teachers, Postsecondary, All Other

All postsecondary social sciences teachers not listed separately.

$83,980/yrJobs growth:

Managers, All Other

All managers not listed separately.

Regulatory Affairs Managers

Plan, direct, or coordinate production activities of an organization to ensure compliance with regulations and standard operating procedures.

Compliance Managers

Plan, direct, or coordinate activities of an organization to ensure compliance with ethical or regulatory standards.

Loss Prevention Managers

Plan and direct policies, procedures, or systems to prevent the loss of assets. Determine risk exposure or potential liability, and develop risk control measures.

Wind Energy Operations Managers

Manage wind field operations, including personnel, maintenance activities, financial activities, and planning.

Wind Energy Development Managers

Lead or manage the development and evaluation of potential wind energy business opportunities, including environmental studies, permitting, and proposals. May also manage construction of projects.

Brownfield Redevelopment Specialists and Site Managers

Plan and direct cleanup and redevelopment of contaminated properties for reuse. Does not include properties sufficiently contaminated to qualify as Superfund sites.

Social Science Research Assistants

Assist social scientists in laboratory, survey, and other social science research. May help prepare findings for publication and assist in laboratory analysis, quality control, or data management.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Madison, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 57 graduates with reported earnings and 64 graduates with debt data. Small samples may not be representative.