Analysis
UW-Stout's Graphic Communications program dramatically outperforms the national landscape, with graduates earning nearly double the national median just one year after graduation ($48,744 vs. $25,330). That 95th percentile national ranking reflects a rare program that has figured out how to translate a creative field into genuine earning power. Within Wisconsin, it sits comfortably in the 60th percentile among the state's four programs, earning about $4,000 more than the state median—not the top performer, but solidly above average for in-state students considering this major.
The financial picture is straightforward: at roughly $26,000 in debt, graduates face payments that represent just over half their first-year salary, which is very manageable for a creative field that often struggles with economic viability. Earnings grow modestly but steadily to $53,199 by year four, suggesting a stable career path rather than the feast-or-famine pattern common in design-related work. For context, this program outearns Carroll University (the only other Wisconsin school with available data) by nearly $8,000.
For parents worried about funding a creative degree, UW-Stout offers a practical answer: strong technical training that employers actually pay for, reasonable debt, and earnings that start strong and keep climbing. This isn't a gamble—it's a professionally-oriented program with a track record of placing graduates into paying jobs.
Where University of Wisconsin-Stout Stands
Earnings vs. debt across all graphic communications bachelors's programs nationally
Earnings Distribution
How University of Wisconsin-Stout graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Wisconsin-Stout | $48,744 | $53,199 | +9% |
| Brigham Young University | $38,725 | $74,650 | +93% |
| Rochester Institute of Technology | $32,044 | $73,091 | +128% |
| Ringling College of Art and Design | $44,048 | $69,773 | +58% |
| Carroll University | $40,825 | $46,659 | +14% |
Compare to Similar Programs in Wisconsin
Graphic Communications bachelors's programs at peer institutions in Wisconsin (4 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,142 | $48,744 | $53,199 | $25,937 | 0.53 | |
| $37,230 | $40,825 | $46,659 | $27,000 | 0.66 | |
| National Median | — | $25,330 | — | $27,000 | 1.07 |
Career Paths
Occupations commonly associated with graphic communications graduates
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Stout, approximately 23% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 34 graduates with reported earnings and 35 graduates with debt data. Small samples may not be representative.